Manager, Regional Sales Mixology

The Manager, Regional Sales - Inspired Mixology (Central) is responsible for driving profitable sales growth, expanding distribution, and strengthening brand presence across the Central region, including Illinois, Michigan and Wisconsin. This role partners closely with distributors, brokers, and key customers to execute sales strategies that deliver revenue, contribution margin, and market share growth.

The Manager serves as a key field leader, building strong distributor relationships, identifying growth opportunities, and ensuring outstanding marketplace execution across both on-premise and off-premise channels. The role is responsible for identifying and expanding strategic growth opportunities within local/regional chains, golf, resort, hospitality, brunch, and other experiential consumption occasions that drive brand visibility, trial, customer engagement, and revenue growth. This position plays a key role in developing customer engagement programs, expanding strategic account relationships, executing sampling and activation initiatives, and representing the Inspired Mixology portfolio at industry and trade events.

• Develop and manage annual sales plans, budgets, and business objectives that focus on quality of sales development, drives revenue and contributes margin growth.
• Identify and execute opportunities to expand distribution, increase velocity, and grow share within key channels and accounts.
• Develop channel-specific strategies and action plans to achieve sales KPIs and overall execution objectives, including pricing, distribution, displays, menus, features/ads and profit.
• Build and maintain strong partnerships with distributors, chain customers, and key account stakeholders to maximize business performance.
• Identify, develop, and execute growth opportunities within strategic channels, including local/regional chains, golf courses, resorts, hospitality venues, brunch destinations, entertainment venues, and other on-premise and off-premise accounts that align with the Inspired Mixology portfolio.
• Create and implement customer activation programs, sampling initiatives, and promotional activities designed to increase brand awareness, product trial, distribution, and customer engagement across targeted channels and accounts.
• Serve as the primary field resource for distributor partners throughout the assigned region.
• Conduct regular market visits, ride-withs, account calls, distributor blitzes, and general sales meetings (GSMs) to ensure effective execution and market penetration.
• Train and coach distributor sales teams on Inspired Mixology products, features, benefits, selling strategies, brand positioning, and priority initiatives.
• Collaborate with distributors and key accounts to develop annual pricing strategies, promotional calendars, and activation plans.
• Monitor distributor performance and provide recommendations to improve sales effectiveness and execution quality.
• Track and analyze key performance indicators, including distribution, display execution, menu and feature activity, merchandising compliance, national account mandates pricing, and promotional effectiveness.
• Utilize data and insights to identify opportunities, address performance gaps, and improve business outcomes.
• Manage trade investment, incentive programs, and promotional spending to maximize return on investment while supporting distribution and merchandising objectives.
• Provide regular business updates, sales performance analysis, and market insights to leadership.
• Partner with Sales Leadership, Marketing, Category Management, and Commercial teams to support strategic initiatives and customer opportunities.
• Assist in the development of training materials, selling tools, and customer-facing…