Vice President of Commercial Strategy

Extreme Hospitality is seeking a highly accomplished, strategic, and results-driven Vice President of Commercial Strategy to support topline revenue growth and commercial performance across our diverse hospitality portfolio.

This executive leadership role will be responsible for developing and executing comprehensive commercial strategies that align revenue management, sales, marketing, digital strategy, distribution, and commercial technology around clearly defined property-level objectives and measurable results.

The Vice President will oversee the commercial performance of branded and independent hotels, resorts, conference centers, and other hospitality assets, tailoring strategies to each property's market positioning, business mix, operational capabilities, and ownership objectives.

A critical component of this role is the ability to connect commercial strategy with technology and execution. The successful candidate will identify opportunities for greater integration and efficiency, and help ensure that commercial platforms, business processes, and property teams work together to support revenue growth and a seamless guest experience.

The ideal candidate is an experienced hotel commercial executive who combines strong business acumen, analytical capabilities, and technical expertise with a practical, hands-on approach to leadership and execution.

• Lead commercial strategy across the company's hospitality portfolio, with accountability for topline revenue growth, market share, and overall commercial performance.
• Develop and execute integrated strategies aligning revenue management, sales, marketing, digital initiatives, distribution, and other commercial functions.
• Establish actionable, property-specific commercial plans with clearly defined performance targets, responsibilities, timelines, and measurable outcomes.
• Identify opportunities to increase room revenue and additional revenue streams, including group business, catering, meetings and events, food and beverage, packages, and guest ancillary spending.
• Evaluate and optimize pricing strategies, demand forecasting, market segmentation, business mix, and distribution channel performance.
• Develop strategies to strengthen direct bookings, improve channel contribution, and maximize sales production.
• Analyze market conditions, competitive positioning, consumer demand, and property performance to identify growth opportunities.
• Adapt commercial strategies to accommodate differences in hotel brands, property types, markets, and ownership objectives.
• Establish clear commercial accountability and performance expectations across corporate and property-level teams.

• Provide strategic oversight and coordination of sales, marketing, digital strategy, and distribution initiatives across the portfolio.
• Ensure commercial disciplines operate within a coordinated strategy designed to maximize revenue opportunities and market penetration.
• Evaluate sales production, account performance, market segmentation, and business mix to identify opportunities for incremental growth.
• Collaborate with sales and marketing teams to develop targeted initiatives that align with property-level revenue objectives.
• Assess digital marketing effectiveness, booking conversion, channel performance, and opportunities to increase direct revenue contribution.
• Identify opportunities to improve commercial performance through enhanced coordination between property teams, brand resources, and third-party partners.
• Promote effective collaboration between revenue management, sales, marketing, and distribution functions to ensure consistent execution of commercial priorities.