Associate Vice-President; CPG

Leger is one of North America’s fastest-growing market research companies, known for our forward-thinking experts and innovative approaches powered by artificial intelligence (AI) technologies. We boast the most accurate panel (LEO) and insights. Stay connected to the evolving perspectives and trends shaping your industry.

We are seeking an experienced, entrepreneurial Associate Vice-President to accelerate business growth and strengthen its presence in the U.S. Consumer Packaged Goods (CPG) market.

The Associate Vice-President provides strategic leadership across complex research initiatives, translating insights into actionable recommendations that support client business objectives.

The role drives business growth by identifying new opportunities, expanding strategic client relationships, and serving as a trusted advisor. It also leads high-performing teams to deliver high-quality research solutions and strong client outcomes.

Success requires extensive market research expertise, commercial acumen, strong analytical and strategic thinking, proven leadership capabilities, senior-level relationships, and an entrepreneurial mindset.

Responsibilities

Business Development & Revenue Growth

• Drive new client acquisition and revenue growth in the U.S. Consumer Packaged Goods (CPG) sector through targeted prospecting, relationship development, and strategic account planning.
• Expand existing accounts by uncovering client needs, introducing relevant research solutions, and securing additional mandates.
• Build and manage a qualified pipeline; lead proposals, RFP responses, pricing discussions, and persuasive client presentations.
• Contribute to revenue forecasting, account planning, and the commercial profitability of client engagements.

Strategic Client Leadership

• Build trusted relationships with senior client stakeholders and understand their business objectives, competitive context, and emerging challenges.
• Provide strategic counsel and thought leadership, connecting research findings to clear, actionable business decisions.
• Identify opportunities for innovative and customized research solutions while strengthening client satisfaction and retention.

Research & Insights Leadership

• Oversee research strategy, design, methodology selection, interpretation, and delivery of high-quality recommendations.
• Partner with research and analytics teams to develop tailored solutions aligned with client objectives and Leger quality standards.
• Stay current with research methods, analytics capabilities, and changing market needs.

Leadership & Market Presence

• Mentor and guide teams, fostering collaboration, accountability, innovation, and strong execution.
• Collaborate across Leger to leverage capabilities and identify cross-selling opportunities.
• Represent Leger at U.S. industry events and through professional networks and thought leadership.

• Bachelor's degree in business, marketing, market research, or a related field; master's degree or MBA is an asset.
• 10+ years of progressive experience in market research, consumer insights, strategic consulting, or a related field, with significant client-facing and business development responsibility.
• Demonstrated success winning new business, expanding accounts, and managing senior client relationships.
• Strong understanding of quantitative and qualitative research methodologies, consumer insights, and analytics.
• Experience leading or mentoring teams and working across functions.
• Deep knowledge of U.S. CPG manufacturers and categories such as food and beverage, personal care, household products, or health and wellness.
• Experience with brand strategy, innovation, concept and product testing, packaging, pricing, segmentation, and category insights.
• Relationships with…