Western Regional Sales Manager

Inno Voyce is an innovative medical technology company focused on advancing surgical care through precision laser technology. Our VYLO 455 nm Blue Light Laser is designed to provide surgeons with greater versatility, precision, and control across a range of surgical applications.

As we continue to expand our commercial presence, we are seeking experienced, entrepreneurial sales leaders who thrive in a dynamic, growth-oriented environment and are passionate about bringing innovative technologies to the physicians and patients who benefit from them.

Inno Voyce is seeking an accomplished Western Regional Sales Manager to lead commercial operations and drive revenue growth across the Western United States.

This highly visible leadership position offers the opportunity to take ownership of a regional business, develop and execute growth strategies, and expand market adoption of Inno Voyce technologies.

The ideal candidate brings a proven track record in surgical capital equipment and consumable sales, experience managing distributor networks, and the strategic and operational expertise to lead a high-performing region.

Success in this role requires a hands‑on, entrepreneurial leader who is equally comfortable developing regional strategy, engaging with surgeons in the operating room, and driving accountability for commercial performance.

• Lead all commercial activities within the assigned territory, with full accountability for regional revenue, profitability, and business performance.
• Manage regional P&L and operating budgets, ensuring disciplined financial management and sustainable growth.
• Develop and execute strategic business plans to expand market presence, increase product adoption, and achieve revenue objectives.
• Drive growth across four primary revenue streams: capital laser equipment, consumable laser fiber agreements, mobilizer placements, and rent-to-own programs.
• Identify new market opportunities, strategic partnerships, and programs to accelerate commercial growth
• Recruit, develop, and manage independent distributors to ensure effective territory coverage and achievement of sales objectives.
• Lead direct sales initiatives with surgeons, clinical decision-makers, hospital administrators, and purchasing teams.
• Build and maintain strong relationships with key opinion leaders, clinical champions, and regional healthcare systems.
• Collaborate with mobilizers and practice development partners to increase procedural adoption and expand market opportunities.
• Provide accurate sales forecasts, pipeline reporting, and market intelligence to support business planning and decision-making.

• Support product demonstrations, clinical evaluations, and in-service training in hospital and ambulatory surgery center environments.
• Engage directly with surgeons and clinical teams to communicate product capabilities and support successful technology adoption.
• Navigate hospital purchasing processes, including Value Analysis Committee (VAC) reviews and capital equipment approval pathways.
• Partner with internal teams and external stakeholders to strengthen customer relationships, support clinical education, and identify opportunities for continued growth.

• Minimum of 5 years of successful medical device sales experience, including capital equipment and recurring consumables.
• Demonstrated success selling into hospital operating rooms and ambulatory surgery centers (ASCs).
• Consistent record of top-tier sales performance, including a history of ranking within the top 10% of previous sales organizations.
• Experience leading independent distributors, regional sales teams, or channel partner networks.
• Strong understanding of hospital purchasing processes, including VAC approvals and capital equipment acquisition.
• Experience supporting physicians and clinical professionals in surgical environments.
• Demonstrated ability to manage revenue performance, operating budgets, and regional profitability.
• Established relationships with key opinion leaders and clinical decision-makers.
• Excellent communication, negotiation,…