Brand Engagement Specialist

At Inriver, we help brands deliver better product experiences — wherever their customers are. From the first product detail to the final purchase decision, we make product information work smarter.

We are now looking for a Brand Engagement Specialist to join our team in the United States.

We’re creating a new role within the Sales organisation. It is a pipeline role for someone who is a natural in front of people. You’ll be a B2B brand ambassador whose currency is meetings. You’ll be the public face of Inriver at trade shows, on Linked In, and in the inbox, building real relationships with prospective buyers and turning them into qualified meetings for our sales team.

The output is the same as a traditional SDR: booked, qualified meetings. How you get there is different. You lead with presence, credibility, curiosity and personality, not volume and scripts.

• Own the room k trade shows, conferences, and customer events. Draw people in, hold great conversations, and leave with meetings on the calendar.

• Build the inriver presence on Linked In. Post consistently, comment thoughtfully, share what you’re learning, and become someone our market follows and wants to talk to.

• Drive outreach. Use Linked In Sales Navigator, 6sense, and email to connect with target accounts and personas with relevant, human messaging. Book and set up meetings. Qualify interest, hand off to Account Executives with strong context, and keep the prospect engaged until the meeting happens.

• Follow up after events. Turn every show and campaign touch into a conversation within days, not weeks. Work the tech stack. Log all activity in Salesforce, use 6sense intent signals to prioritize accounts, and use Sales Navigator for research and targeting.

• Collaborate with Marketing on events, content, and campaigns, and with Sales on account targeting and feedback.

• Learn our business. Develop a working understanding of PIM, product data challenges, and our customers’ industries so you can hold credible conversations.

We don’t expect you to tick every single box, but for this role we do need most of the following:

1-2 years of experience in sales (SDR/BDR, inside sales, or similar) or field marketing (events, trade shows, or similar)

Confident, urgently curious communicator who is comfortable starting conversations with strangers in person and online

Clear, personable written communication for Linked In and email Active Linked In presence, or a clear commitment to building one

Willingness to travel for events [25%]

Self-motivated, organized, and disciplined about follow-up

Coachable, with the drive to learn a technical B2B product

• Experience with Salesforce, 6sense, or Linked In Sales Navigator

• Experience in B2B SaaS, ecommerce, or product data

• An existing professional network or social following

• Qualified meetings booked and held Pipeline sourced from events, Linked In, and outbound

• Post-event follow-up speed and conversion

• Growth of inriver’s Linked In presence and engagement

The estimated pay range for this role is USD $50,000 - $60,000 as base salary per annum + variable. The actual base pay for the successful candidate in this role is dependent upon many factors such as location, transferable or job-related skills, work experience, relevant training, and business needs.

All full-time US employees are eligible to participate in Inriver's comprehensive benefit package, which includes medical, dental, vision, 401K, STD and LTD.

The ideal candidate is located in one of the following states:
Florida, Georgia, Illinois, Massachusetts, Minnesota, North Carolina, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, or South Carolina.