Sales Programs Associate Director

The Sales Programs Associate Director is the business partner for one Health segment and a trusted advisor to the segment’s sales leader and GM. The Sales Programs Associate Director is responsible for developing and leading strategic sales programs that accelerate pipeline generation, improve sales productivity, and drive revenue growth across the organization. This role partners closely with senior Sales Leaders, Revenue Operations, Marketing, Sales Strategy, Enablement, and other go-to-market stakeholders to identify business opportunities, define program strategies, and execute initiatives that deliver measurable commercial outcomes.

As a strategic leader, the Sales Programs Associate Director oversees a portfolio of sales growth initiatives, establishes program governance, and drives adoption across multiple regions, segments, or business units. The role requires balancing strategic planning with operational execution, ensuring programs are aligned to organizational priorities and deliver meaningful business impact. The successful candidate demonstrates expertise in sales performance management, pipeline generation, program leadership, and cross‑functional influence.

This individual serves as a trusted advisor to sales leadership and is responsible for identifying innovative approaches to improve seller effectiveness, customer engagement, and revenue growth.

• Develop and execute sales program strategies that drive pipeline creation, accelerate deal progression, and improve revenue performance.
• Partner with senior Sales Leaders to identify business priorities, performance gaps, growth opportunities, and strategic initiatives.
• Establish program objectives, success metrics, governance structures, communication plans, and operating rhythms.
• Lead a portfolio of sales programs across multiple regions, business units, products, or customer segments.
• Translate strategic business goals into scalable sales plays and actionable field initiatives.
• Ensure alignment between sales programs and broader commercial, revenue, and go‑to‑market strategies.

• Lead analysis of pipeline health, sales productivity, conversion trends, territory performance, and growth opportunities.
• Develop targeted initiatives focused on pipeline generation, account penetration, customer expansion, and opportunity acceleration.
• Own the measurement of program performance against pipeline generated and influenced, opportunity progression, conversion, ACV, win rate, seller adoption and productivity outcomes.
• Assess overall business and pipeline health, lead root‑cause analysis of performance gaps, and partner with Sales Leadership to define recovery strategies and prioritize the highest‑impact growth opportunities.

• Serve as a trusted advisor to regional and senior sales leadership teams.
• Participate in business reviews, forecasting discussions, and strategic planning sessions.
• Recommend sales motions, growth plays, account targeting strategies, and performance improvement initiatives.
• Support annual and quarterly planning processes by identifying strategic pipeline‑generation priorities.

• Partner closely with Sales Strategy, Revenue Operations, Marketing, Business Development, Enablement, Product Marketing, Customer Success, and Finance.
• Ensure coordinated execution of sales and marketing initiatives.
• Lead cross‑functional teams responsible for program development, implementation, and measurement.
• Promote alignment across functions to improve commercial execution and customer outcomes.
• Scale successful programs and best practices across the organization.