Content Writer

The Content Writer is responsible for planning, creating, proofreading, and editing product descriptions and attributes for the website. Utilizing internal brand guidelines, product information, and research, this role creates clear, compelling, and on-brand product content that helps customers understand products and supports conversion. This role works cross-functionally with the Creative, Merchandising, and Receiving Teams to ensure product information and copy are accurate, consistent, optimized for search, and published on time.

Schedule:

The role follows a hybrid schedule based out of our Chico office, working onsite Tuesday through Thursday during standard business hours (approximately 9:00 AM–5:00 PM), with Monday and Friday remote.

What You’ll DoCreate accurate, on-brand, and compelling product descriptions and attributes for online site content that highlight product features and benefits and support customer purchase decisions

Research, create, and edit new, on-brand product copy that is consistent with the Lulus voice

Proofread and QA product descriptions and attributes to ensure accuracy, consistency, grammar, spelling, punctuation, and overall quality

Optimize copy for search engine visibility, including incorporating relevant keywords and metadata to improve search rankings and drive organic traffic

Work with cross-functional partners and collaborate with the Creative Operations team to facilitate the product onboarding process

Enhance existing product copy based on customer insights, performance data, and established content best practices to support conversion

Manage multiple projects simultaneously, prioritizing tasks and deadlines effectively to meet deliverables and project timelines and maintaining a high level of quality

Other copy-related projects, clean-ups, and audits as needed

What You’ll Need1 - 2 years of experience professional writing, content creation, copywriting, or related experience

Knowledge of fashion terminology, trends, fabrics, and brands

Strong writing skills with the ability to produce concise, compelling, and inspirational product copy for our customers

Exceptional proofreading and editing skills, with a strong command of grammar, spelling, punctuation, and attention to detail

Creative thinking and ability to generate innovative ideas and concepts that align with brand objectives and customer preferences

Excellent organization and prioritization skills

Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams

Strong editorial judgment and the ability to adapt writing style and messaging based on product, audience, and channel

Works well under pressure, with the ability to meet multiple, sometimes competing deadlines

Ability to take initiative in troubleshooting issues as they arise and apply logical thinking to a wide range of practical problems

Proficiency with standard business and digital content tools, with the ability to learn and navigate content management systems and other role-specific platforms

Nice to Have - Bonus Points!

College degree in Journalism, English, Creative Writing, Advertising, Communication, Fashion, or a related fieldA passion for the Lulus brand

Experience in retail or e-commerce

Basic knowledge of SEO principles, keyword optimization, and digital content best practices

We’re ready to meet you! Come help us achieve our ambitious goals!

At Lulus, we believe our people are our greatest asset and we seek to structure competitive compensation offers to ensure that we can attract and retain the best talent. Our job postings include an annual base salary range for the role. The stated base salary range represents our good faith estimate as to what candidates are likely to expect, and we tailor our offers within the range based on several factors, including the selected candidate's educational and professional experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the selection process.

Base salary is a part of a total compensation package, which, depending on the position, may also include an annual bonus and other benefit programs.