Media Executive; Asso - Wggb

Media Executive (Asso) - Wggb

Job Category:
Sales

Location:

WGGB-Station-Springfield, MA WGGB - Station 1300 Liberty Street Springfield, MA 01104, USA

About Gray Media:

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households.

The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and Power Nation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package, including:

• Comprehensive Medical(Rx), Dental, and Vision Coverage
• Health Savings Account with Company contributions
• Flexible Spending Account
• Employer-paid life and disability benefits
• Paid parental leave benefits
• Adoption and Surrogacy Benefits
• 401(k) Plan, including matching and profit-sharing contributions
• Employee Assistance Program
• Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
• Paid Time Off, including Relocation PTO
• Focus on Caring

Salary/Wage:
Competitive Salary + Commission + Performance Bonus (you control your income)

Shift and

Schedule:

Mon.

- Fri. (or at Manager's Discretion)

Job Type: Full-Time

About WGGB:

As the trusted voice of the Pioneer Valley, our powerhouse of three major network affiliates (ABC, FOX, CBS) and robust digital presence reaches over half of Western Massachusetts every single day. We lead the region in live local programming, news coverage, and major live sporting events making us the go-to partner for businesses looking to grow their brand and connect with their customers.

Job Summary /

Description:

Western Mass News, Springfield's most-watched and award-winning television and digital platform, is looking for a driven, creative, and relationship-focused Media Executive to join our top-tier local media sales team

Duties/Responsibilities include, but are not limited to:

Develop and implement a strategic sales plan to achieve monthly, quarterly, and annual revenue goals.

Identify, engage, and secure new local business opportunities through impactful advertising solutions across broadcast and digital platforms.

Build, retain, and grow key client relationships by demonstrating ROI and campaign success through data-driven reporting.

Create and deliver compelling sales presentations, proposals, and marketing plans customized to each client's objectives.

Work independently and collaboratively to manage a robust sales pipeline and forecast revenue accurately using CRM tools.

Consult with clients to understand their business needs and offer multi-platform advertising packages, including TV, digital, social media, and more.

Coordinate with internal teams to ensure timely and accurate execution of campaigns and post-sale servicing.

Qualifications/Requirements:

What We're Looking For:

Bachelor's degree or equivalent work experience preferred.

Minimum 25 years of outside sales experience, preferably in media or digital advertising.

Strong prospecting and closing skills, with a self-starter mentality.

Excellent communication, presentation, and interpersonal skills.

Comfortable with fast-paced, performance-driven environments.

Proficiency with Microsoft Office Suite. Experience with Wide Orbit and CRM systems (Matrix) is a plus.

Strong organizational skills and a customer-first approach.

Why Western Mass News?

Be part of a winning team in a supportive, creative, and collaborative culture.

Competitive base salary + commission + performance bonuses you control your income.

Represent a trusted, community-focused brand with unmatched market reach and credibility.

Access ongoing training and tools to grow professionally and succeed.