Modern Trade Channel Development Manager

# Modern Trade Channel Development Manager###### Share this job opportunity

For our Ferrero Romania business unit based in Bucharest,we are currently looking for a Modern Trade Channel & Development Manager to support the Modern Trade and Category Development Manager, to whom will report directly, to act as the main point of contact within Trade Marketing, concerning the assigned channel / category, providing support to Sales and Marketing in the development of the Company Plan, sharing with the team ad-hoc analysis performed, supporting Sales in the preparation of offers to customers and maintaining track of the actual in-store implementation of the agreed activities.

You will need to foster a strong mindset within your direct reports to proactively identify business opportunities and areas for improvement across categories, customers, and channels. Ensure they are well-prepared to effectively support both Sales and Marketing  this role, you will bring Ferrero’s brands to life in the retail environment, turning strategic plans into impactful shopper experiences. Working at the intersection of Marketing and Sales, you will translate brand ambitions into tailored customer opportunities, ensuring our products show up in stores in a way that captivates both shoppers and partners.

You will dive into
** business performance
** to understand how categories evolve, where our brands stand versus competitors, and where growth can come from. These insights will help you
** shape portfolio management**, promotional direction, and customer‑specific activation plans.

Collaboration will be at the heart of your work. Together with the Key Account Managers, you will
** build customer plans
** rooted in strong analysis and aligned with Ferrero’s commercial guidelines. You will also
** support negotiations
** by preparing compelling, insight‑based selling stories that connect customer needs with our strategic priorities.

Once activities are underway, you will follow the full journey — preparing customer offers, tracking in‑store execution, and evaluating the impact of each initiative. You will also contribute to
** shaping the retail experience
** through channel‑level category assessments that help elevate Ferrero’s visibility and performance.

Throughout all this, you will work closely with the POS Development & Implementation Manager to create materials that embody Ferrero’s quality and attention to detail.
** Client & Category Management within FMCG**, a comfort with cross‑functional processes, and an
** analytical mindset
** that spots patterns fast and translates them into action. Experience supporting
** retail activations
** from the shopper perspective helps. A background in Sales, Marketing or Trade Marketing adds a valuable, wider business  this role,
** shopper and customer understanding
** come together to shape what happens in store across Pralines, Tablets, Snacks, Chilled and Spreads. Market insights from
** Nielsen**,
** You Gov**,
** Euromonitor
* * and
** internal dashboards
** stop being numbers on a slide and become the brief for what happens next. Based on your analysis, you bring an understanding of
** customer management levels
** and efficient cross-functional process management.

Careers with caring built in - discover our benefits .Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey  diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.  

Find out more .##### 1. Apply Complete your online application, upload your CV and include brief cover letter to help us understand your experience and interests##### 2. Assess Our HR team will arrange a phone or video interview if we feel your qualifications are a good match for the job##### 3. Interview If the first interview goes well, you’ll be invited to speak with a Ferrero manager to assess your competencies, technical aptitude and fit within our dynamic organization
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