Lead, eCommerce & Customer Marketing - Kroge

The Lead, Kroger eCommerce serves as the general manager of the Kroger digital business, owning the strategy, performance, and execution across all eCommerce verticals. This role is responsible for accelerating profitable growth, driving market share, and leading cross‑functional collaboration to position the company as a best‑in‑class partner within Kroger’s digital ecosystem. The leader will oversee strategic planning, retail media optimization, digital shelf excellence, omnichannel innovation, and business operations while acting as the central connector between internal teams, Kroger stakeholders, agency partners, and field sales teams.

The ideal candidate combines strong commercial acumen, retailer expertise, analytical rigor, and leadership capabilities with a deep understanding of omnichannel commerce and retail media.

• Business Ownership & Strategy
• Serve as the end‑to‑end business owner for Kroger and Harris Teeter eCommerce, developing and executing growth strategies aligned to company objectives.
• Lead annual planning, Joint Business Planning (JBP), and in‑year negotiations with Kroger teams including Kroger Precision Marketing (KPM) and Digital Merchandising.
• Drive sustainable eCommerce growth through strategic assortment, promotional planning, media optimization, and omnichannel activation.
• Identify incremental growth opportunities across pickup, delivery, and emerging digital platforms.

• Establish best‑in‑class retail media standards across search, display, and emerging tactics to maximize incremental ROI and sales growth.
• Optimize media investment strategies, balancing efficiency and effectiveness across tactics and campaigns.
• Own digital shelf excellence, ensuring full compliance with Kroger digital standards and driving continuous improvement in content performance.
• Partner with Digital Shelf, eCommerce Category Management, and agency teams to identify new capabilities, pilots, and strategic innovations.

• Lead promotional planning strategy, leveraging ROI analysis and performance measurement frameworks to optimize investment decisions.
• Monitor and manage business performance across 1P and 3P models, including inventory health, service levels, substitution rates, and operational KPIs.
• Own annual budget planning and investment prioritization to support market share growth and business profitability.

• eCommerce market share
• Sales growth
• Perfect Screen compliance
• iROAS / ROI
• Promo effectiveness
• CQS and customer metrics

• Act as the primary liaison between Brand, Sales, Supply Chain, Revenue Management, Category Leadership, and Kroger stakeholders.
• Ensure alignment between national digital priorities and field execution.
• Lead agency relationships and external partnerships to ensure strong collaboration, accountability, and optimized investment strategies.
• Standardize communication routines and operating processes to improve organizational alignment and execution consistency.

• Lead Alpha/Beta testing initiatives and pilot programs to evaluate new capabilities and scale successful programs.
• Build and maintain a long‑term learning agenda focused on evolving shopper behaviors, platform capabilities, and emerging digital trends.
• Develop scalable tools, reporting, and insights that strengthen strategic decision‑making and category leadership.
• Champion continuous improvement and operational excellence across the organization.

• Coach, mentor, and develop team members to build future‑ready eCommerce capabilities.
• Foster a culture of accountability, collaboration, agility, and innovation.
• Build organizational capability across omnichannel commerce, retail media, and digital analytics.

• Bachelor’s degree required; MBA preferred.
• 7+ years of experience in eCommerce, omnichannel sales, retail media, or digital commerce.
• Strong understanding of Kroger’s digital ecosystem, retail media platforms, and omnichannel shopper behavior.
• Demonstrated success leading cross‑functional teams and driving business growth.
• Deep…