Anthropic Alliance Manager

Industry/Sector

Not Applicable

Specialism

IFS
- Internal Firm Services
- Other

Management Level

Manager

Job Description & Summary

At PwC, our people in brand management, marketing and sales focus on collaboration to develop and execute strategic sales and marketing initiatives. These individuals focus on driving revenue growth, promoting the Firm's services, enhancing brand visibility, and capturing new business opportunities. They utilise market research, digital marketing, creative campaigns, and effective sales strategies to engage clients, enhance the firm's brand and market presence, and achieve organisational targets.

Those in Alliance at PwC will be responsible for establishing partnerships with companies to better serve our client's needs. You will build relationships to complement PwC's strategy through execution capabilities that allow PwC to deliver multi competency programmes and solve client's most critical business issues. Working in this area, you will develop and execute the strategy and business plan, focus on market penetration and revenue growth, and identify opportunities for solution development and industry alignment.

You will also build relationships with key Alliance executives, identify synergies between the technology and the Firm and collaborate with cross-functional teams.

Enhancing your leadership style, you motivate, develop and inspire others to deliver quality. You are responsible for coaching, leveraging team member's unique strengths, and managing performance to deliver on client expectations. With your growing knowledge of how business works, you play an important role in identifying opportunities that contribute to the success of our Firm. You are expected to lead with integrity and authenticity, articulating our purpose and values in a meaningful way.

You embrace technology and innovation to enhance your delivery and encourage others to do the same.

Examples of the skills, knowledge, and experiences you need to lead and deliver value at this level include but are not limited to:

Analyse and identify the linkages and interactions between the component parts of an entire system.

Take ownership of projects, ensuring their successful planning, budgeting, execution, and completion.

Partner with team leadership to ensure collective ownership of quality, timelines, and deliverables.

Develop skills outside your comfort zone, and encourage others to do the same.

Effectively mentor others.

Use the review of work as an opportunity to deepen the expertise of team members.

Address conflicts or issues, engaging in difficult conversations with clients, team members and other stakeholders, escalating where appropriate.

Uphold and reinforce professional and technical standards (e.g. refer to specific PwC tax and audit guidance), the Firm's code of conduct, and independence requirements.

This Alliance Manager role sits within the Alliance team and supports multiple Alliances. Familiarity with key technologies and/or partner relationships is a plus. As our Alliances grow, this role will drive relationship strength, PwC value propositions, strategic direction, and pipeline progression, while coordinating with Alliance Point Partners to ensure cohesive strategy and execution. Minimum years experience required

5 year(s) Experience in Partner & Alliance management, relationship management with a track record of driving demand generation and driving successful programs

Demonstrate extensive abilities and/or a proven record of success as a team leader managing full alliance lifecycle activities to to support the growth of strategic Alliance partnerships that deliver long term value and revenue, such as:
Act as primary contact between PwC and alliance partners, ensuring communication, alignment, and joint opportunity identification;
Support senior executive and account team interactions, including reviews, planning sessions, demand generation, and pursuits;
Collaborate with sales, GTM, and product teams to develop joint business strategies and go-to-market plans;
Identify new areas of collaboration and participate in annual and ongoing strategic planning with leaders;
Build and maintain strong relationships with alliance stakeholders by understanding structures, priorities, and dynamics;
Maintain relationship maps, assess strengths and weaknesses, and create actionable plans;
Collaborate with marketing teams to execute joint marketing and demand generation activities;
Drive demand generation initiatives to enhance visibility, build pipelines, and advance deals;
Participate in alliance cadences and coordinate sales QBRs, webinars, conferences, and client events;
Track and report campaign effectiveness and ROI to leadership;
Collaborate with Sector and Account teams for coordinated alliance strategy execution;
Align alliance plans with sector and account priorities, influencing strategies effectively;
Plan and deliver enablement sessions to enhance stakeholder understanding of offerings;
Create and deliver tailored…