Assistant AD or Associate AD, NIL Strategy & AI Analytics

Assistant AD or Associate AD, NIL Strategy & AI Analytics

Job Title:

Assistant AD or Associate AD, NIL Strategy & AI Analytics
Posting

Start Date:

6/25/26
Work Arrangement:
Onsite

The Assistant / Associate Athletic Director (AD) of NIL Strategy & AI Analytics will be instrumental within the athletic department's Name, Image, and Likeness (NIL) program. This role uses artificial intelligence and predictive analytics to maximize student‑athlete market value while following all departmental, university, conference, and NCAA policies and regulations. The Assistant / Associate AD oversees the entire NIL lifecycle, from initial valuation and contract negotiation to final compliance fulfillment, while reporting directly to senior athletic administration.

Assist with all aspects of the administration and operation of NIL, including:

• Evaluate and negotiate NIL licensing agreements for student-athletes.
• Secure optimal financial terms, usage rights, and exclusivity clauses.
• Student athlete management – Utilize spreadsheets and software platforms to ensure payments are made on time and budgets are followed.
• Communication with agents.

• Use data models to project market value for student-athletes.
• Analyze audience demographics to identify optimal brand alignment opportunities.
• Forecast ROI and analyze past ROI.

• Implement AI tools to automate talent discovery and brand matching.
• Deploy machine learning algorithms to track social media trend velocity.
• Utilize AI‑driven sentiment analysis to protect athlete and institutional reputation.

• Audit deal deliverables to ensure athletes meet all brand obligations.
• Verify compliance with NCAA, state laws, and institutional policies.
• Manage institutional disclosure platforms to track and report all transactions.

• Support the research, development, maintenance, and modification of departmental operating policies and procedures.
• May assist in the development and training of staff providing guidance and direction.
• May assist with the generation of funding resources.
• May act as sport supervisor for designated sports working closely with coaches providing strategic and administrative guidance and support.
• May provide direct and/or indirect supervision to exempt and non-exempt staff (i.e., hiring/firing, performance evaluations, disciplinary action, approve time off, etc.).
• Perform related duties based on departmental need. This job description can be changed at any time.

• Bachelor's Degree
• Nine (9) years of relevant work experience and/or other specialized training can be used in lieu of education requirement.

• Five (5) years of experience in athletic administration.

• Bachelor’s Degree

• Seven (7) years of experience in athletic administration.

• Degree in Sports Management, Data Science, Business, Law
• Master’s or JD
• Experience in sports agency, collegiate NIL management, sports marketing or other related field.
• Proficient with data visualization tools and AI‑driven marketing software.

• Office environment/no specific unusual physical or environmental demands.

UC offers an exceptional benefits package designed to support your well‑being, financial security, and work‑life balance. Eligibility may vary by position and FTE status. Highlights include:

UC provides tuition remission for you and your eligible dependents, covering tuition costs for nearly all undergraduate and graduate programs offered by the university.

As a UC employee, you won’t contribute to Social Security (except Medicare). Instead, you’ll choose between state pension plans (OPERS, STRS) or an Alternative Retirement Plan (ARP), with UC contributing 14–18% of your salary based on position.

UC prioritizes work‑life balance with a generous time‑off policy, including:

• Vacation and sick time
• 11 paid holidays and additional end‑of‑year paid time off (Winter Season Days)
• 6 weeks of paid parental leave for new parents

• Competitive salary based on experience
• Comprehensive health coverage (medical, dental, vision, prescription)
• Flexible spending accounts & wellness programs
• Professional development & mentorship opportunities

UC is an E‑Verify employer. If hired into this position, you will be required to provide satisfactory proof of employment eligibility by providing acceptable, original forms of identification for employment verification via the Federal I‑9 employment verification process.

Equal Opportunity Employer. Building a workplace where all qualified applicants will receive consideration for employment, including individuals with disabilities and protected veterans.

REQ: 102928