Category & Shopper Insights Manager - Publix & HEB Circana Manager

Overview

Category & Shopper Insights Manager for Publix & HEB Circana Manager is responsible for building and sharing compelling stories that provide insight into how shopper behaviors influence our categories. You will collaborate with internal and external partners to provide best-in-class understanding of the categories in which Colgate-Palmolive competes. You will deliver insight-based, engaging category presentations to influence decisions and drive business results.

This position is located in our Cincinnati, OH office (4x/week).

• Prioritize and represent shopper needs in all strategic and tactical decision-making.
• Utilize customer-specific shopper behavior data and insights to develop and deliver actionable recommendations that drive category and Colgate solutions.
• Integrate and analyze multiple data sources, including shopper data, proprietary insights, and Point-of-Sale (POS) data, to formulate robust, customer-specific recommendations.
• Effectively communicate complex data, insights, and shopper behavior findings through compelling, fact-based narratives to influence customers and internal stakeholders.
• Act as a trusted consultant to the customer, building strong, collaborative partnerships founded on mutual trust and integrity.
• Collaborate effectively with internal Colgate-Palmolive teams and external broker partners to execute strategies and achieve shared business objectives.
• Maintain a high level of curiosity to proactively seek out and identify opportunities for improvement, analyze results to determine root causes, and guide the team with data-driven insights.
• Leverage Circana expertise to analyze market dynamics and Colgate-Palmolive performance, using these insights to influence category and sales trends.

• Bachelor's Degree
• 5+ years of Consumer, Shopper Insights, Shopper Behavior and/or Category Management Experience
• Experience working with customer Shopper Behavior Data (e.g., Scintilla, Dunnhumby, Stratum)
• Experience working with Household Panel data (e.g., Numerator, Nielsen Panel)
• Experience working with a syndicated service (Nielsen, Circana) account

• Experience working in consumer products goods
• Strong communication and storytelling skills tied to data and insights
• Microsoft Office (Excel) and/or Google Suite proficiency (Sheets, Slides, Docs)
• Ability to travel 25% of the time

Salary Range: $86,000.00 - $ USD

Pay is determined based on experience, qualifications, and location. Salaried employees may also be eligible for discretionary bonuses, profit-sharing, and long-term incentives for Executive-level roles.

Benefits include a comprehensive package (medical, dental, vision, basic life insurance, paid parental leave, disability coverage) and participation in the 401(k) plan with company matching contributions, subject to eligibility. Additional benefits include a minimum of 15 vacation/PTO days for salaried employees (hourly employees receive a minimum of 120 hours) and 13 paid holidays. Paid sick leave varies by role and location in accordance with local laws.

Details will be provided upon hiring and may be subject to changes in legislation or company policies.

We develop strong talent with diverse backgrounds and perspectives and foster an inclusive environment where everyone feels a sense of belonging. We are dedicated to ensuring individuals can be authentic, treated with respect, and empowered to contribute meaningfully to the business.

Colgate is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status, or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. If you require accommodation, please submit a request form.

For additional Colgate terms and conditions, please .

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