Brand Expression Designer

Overview

Job Location:

Cincinnati, General Offices.

P&G is the largest consumer packaged goods company in the world. We have operations in over 75 countries, with 65 trusted brands that improve lives for 5 billion consumers worldwide. This brings many advantages, including the opportunity for our employees to enjoy a diverse and rewarding lifelong career filled with new and exciting challenges.

Join our Baby Care team for a chance to shape how iconic brands show up in culture, in feeds, on digital shelves, and at the exact moment consumers decide to click, scroll, or buy. As a Brand Expression Designer focused on digital commerce and social, you’ll be a hands‑on creative who brings brand stories to life through bold visuals, sharp craft, and platform‑native thinking.

You’ll design content that doesn’t just look good – it performs, connects, and moves people. You’ll work with a fast‑moving, in‑house design team that operates with startup energy and creativity, backed by the scale, reach, and purpose of P&G brands used by millions every day.

• Create scroll‑stopping brand expression across social, paid media, and digital commerce platforms (Amazon, Walmart, Target, Tik Tok, Instagram, You Tube, and beyond).
• Leverage trends and social mindset to design platform‑native content (static, simple motion, short‑form video, and digital shelf assets) optimized for how people behave online.
• Translate brand strategy, product benefits, and cultural moments into clear, compelling visual ideas.
• Work quickly and iteratively, responding to briefs, trends, and performance insights with speed and creativity.
• Maintain and elevate brand consistency while pushing visual systems forward in fresh, modern ways.
• Collaborate closely with cross‑functional partners in performance marketing, data, design strategy, media, and other areas.
• Use AI‑powered tools (Adobe Firefly and beyond) to accelerate ideation, iteration, and execution – AI is part of the workflow, not a side project.
• Iterate work based on feedback, testing, and performance signals to continuously improve impact.
• Own your work from concept through final delivery, with pride in craft and attention to detail.

• Bachelor’s Degree in Graphic Design or a related creative field.
• Experience with digital or social media design.
• Design portfolio that demonstrates exceptional design fundamentals (typography, layout, color, composition, visual hierarchy) across various touchpoints, including digital/social.
• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator; motion tools are a plus) and familiarity with Figma.
• A social‑native mindset – you understand trends, formats, and why things work in feeds.
• Ability to use AI tools and prompt engineering to accelerate ideation and content development.
• Ability to manage multiple projects, move fast, and stay organized without losing craft.
• A collaborative, positive energy – you like making things together and making them better.

• Experience with motion, simple animation, or short‑form video.

• Responsibilities as of Day 1 – you will feel the ownership of your work from the beginning and will be given specific ownership areas and responsibilities.
• Continuous mentorship – formal training and day‑to‑day mentoring from your manager.
• Dynamic and encouraging environment – working over a diverse array of interesting problems.
• Agility and work/life effectiveness promoted, along with long‑term well‑being.
• Compensation ranges from $85,000.00 to $ per year, with salary, bonus (if applicable), and benefits. Total rewards include salary + bonus + benefits.

We are committed to providing equal opportunities in employment. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Immigration Sponsorship is not available for this role.

Procter & Gamble participates in e‑verify as required by law.

Qualified individuals will not be disadvantaged based on being unemployed. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Job Schedule:

Full time.