Digital Content Producer, WCPO

Overview

WCPO, an ABC affiliate under The E.W. Scripps Company in Cincinnati, Ohio, is seeking an experienced Digital Content Producer to join our team. In this role you will create and organize content for multiple platforms, utilizing editorial, journalistic, organizational and communication skills.

• Turn breaking news, enterprise stories, press releases, third‑party sources or news tips into unique content across all platforms, including headlines, thumbnails, short news alerts, teasers, interactive embedded elements, outside links, maps, slideshows and custom modules.
• Post articles to social media to drive engagement and web clicks.
• Cut video and assign engaging metadata for You Tube, website, app, OTT and third‑party services.
• Build and monitor live streams to various platforms.
• Edit platform‑specific social media graphics to showcase storytelling.
• Assist in online coverage of major news events, breaking news and severe weather to ensure high‑quality, consistent community coverage online with attention to grammatical detail.
• Actively collaborate with editorial and technical staff to migrate content to media platforms, including video, audio, vertical video, still photos and graphics.
• Build out special sections and site features to enhance coverage and increase user engagement.
• Update and interact with fans/followers on social media.
• Optimize the user experience by tracking live web metrics and applying user‑experience best practices.
• Apply Search Engine Optimization (SEO) best practices to every piece of content.
• Help with assignment desk duties as assigned and perform other duties as required.

• BS/BA in a related discipline preferred or equivalent years of experience.
• Generally 3+ years of experience in a related field preferred.

• Avid local news consumer: knows daily news, events, trends and happenings on a local level.
• Strong vision and ability to advance stories.
• Working knowledge of how to use and update social media platforms.
• Photo editing skills with ability to manipulate, crop, enhance images as needed for publishing on website.
• Demonstrated experience with creative video editing for social and web platforms with knowledge of video editing software.
• Excellent interpersonal communication skills.
• Extraordinary passion for writing; courageous and creative storyteller with meticulous attention to detail and proper grammar and spelling.
• Highly organized and adaptable for a fast‑paced, deadline‑driven environment.
• Strong self‑motivation.
• Working knowledge of journalistic ethics and libel laws and strong editorial judgement.
• Ability to use web analytics.
• Proficient with newsroom computer systems; MS Office a plus.
• Flexible work hours may be required, including holidays, weekends and evenings.

Cincinnati is known for its picturesque neighborhoods, thriving arts scene, and culinary experiences, making it an exciting backdrop for those passionate about storytelling. If you’re a creative storyteller who thrives in a fast‑paced environment and if you’re as passionate about Cincinnati as we are, we invite you to apply to be part of our dynamic news team.

As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law.

Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.