Brand Expression Designer | End-to-End Design

Job Location CINCINNATI GENERAL OFFICES Job Description As a Brand Expression Designer, you will be responsible for shaping and executing compelling, equity-building design experiences. This role requires a hands-on approach, strong executional excellence, and the ability to translate brand strategy into impactful design solutions. You will work in a fast-paced, entrepreneurial environment, collaborating with cross-functional teams to deliver high-quality visuals and design adaptations that support business objectives and consumer engagement.

You will need an overall understanding of the creative design process to bring your ideas to life. You will collaborate with other likeminded creatives and multidisciplinary teams to support the business needs.

Key Responsibilities:

Design Execution & Adaptation:
Own and drive the adaptation of designs, ensuring alignment with brand standards while meeting specific market needs. This includes translating consumer needs, brand identity attributes, and visual direction into functional, beautiful, and brand-aligned experiences.

Brand Equity & Visual Identity:
Execute design work that strengthens and consistently applies brand equity and visual identity across programs. Support the exploration of new collections, propositions, or sub-brands, ensuring design outputs are on-strategy, equity-building, and age-appropriate, while remaining fresh and engaging.

Concept Development & Portfolio Evolution:
Generate fresh, compelling design solutions. Monitor and synthesize cultural, visual, and category trends, translating insights into design-relevant implications that inform concept development and portfolio evolution. Lead and support design evolution and extensions across initiatives.

Project Management:
Manage multiple initiatives and handle the complexity of projects at different stages. Ensure strong visual storytelling, consistent equity, and differentiated impact across the portfolio.

Collaboration & Communication:
Partner closely with cross-functional teams to preserve design intent through execution. Excel in effective communication and collaboration, seamlessly integrating into teams while contributing to collective goals. Justify conceptual and directional design choices, present to leadership, and influence senior leaders.

Job Qualifications BA/BS in Graphic Design or similar field.
2-6 years of full-time design work experience (outside of freelance work).A portfolio that demonstrates mastery in design principles and brand identity. Your portfolio will be assessed on creative excellence, storytelling, independent ideation, problem-solving and technical mastery.

Design Capability:

Strong foundation in Brand Expression / Graphic Design.

Ability to translate brand strategy into compelling design execution.

Proficiency in industry-standard design tools (e.g., Adobe Creative Suite: Photoshop, Illustrator, InDesign, After Effects).A portfolio demonstrating strong Design Mastery in design and design adaptation, assessed on creative excellence, problem-solving, and technical mastery.

Skills in design process, design briefs, design CPS, package design, design layout, and digital design to create robust design solutions.

Ways of Working:

Comfortable working across multiple initiatives simultaneously.

Collaborative, open to feedback, and eager to learn.

Able to manage work with operational discipline and meet timelines.

Clear communicator who can articulate design intent and rationale.

Growth Mindset:

Curious about culture, trends, and evolving consumer needs.

Actively builds design mastery and brand understanding.

Demonstrates readiness to grow influence and ownership over time.

Strong project management skills.

Strong communication skills with the ability to justify conceptual and directional design choices, give and receive feedback, and present to leadership.

Job

Skills:

Asset Creation, Brand Equity, Brand Identity, Brand Identity Creation, Content Creation, Customer Needs, Design Thinking, Strategic Thinking, Teamwork, Visionary Thinking.(If Needed for AI Skills). AI-Powered Content Creation & Prompt Engineering Generate AI-assisted imagery that captures current beauty brand trends and aesthetic movements

Develop and refine prompts for generative AI tools (ChatGPT, Midjourney, DALL-E, Imagen, Veo, etc.) to create production-ready advertising content

Generate AI-assisted imagery, video concepts, copy variations, and creative assets that align with brand objectives

Experiment with AI outputs to push creative…