Manager, Content and Production

ABOUT US:

Tire Discounters, the nation's largest family-owned and operated tire business, was founded almost 50 years ago. We are dedicated to providing exceptional automotive service with a focus on transparency and care to our nearly 2,300 team members, we offer diverse career paths, industry-leading training, and a commitment to our core values.

As a family-owned tire and automotive service retailer, our mission is to prioritize people and safety above all else. We are dedicated to delivering a "WOW" experience to our customers and team members, with a commitment to always do the right thing and challenge the status quo.

GENERAL DESCRIPTION

The Manager, Content and Production leads the strategy, planning, and production of content across Tire Discounters' (TD) web platforms, social and external brand presence. This role is responsible for the systematic buildout of vehicle pages, brand pages, location pages, symptom pages, knowledge articles, video, and supporting social content across , sub-brand sites, and social channels.

Success in this role requires close collaboration with the eCommerce team on PIM-driven product data, and vehicle fitment data, IT on platform functionality, and external agency partners. The Manager will responsibly leverage automation tools to accelerate content development while protecting the brand voice and technical quality that drive performance in SEO, AEO, and GEO.

The role manages the Content and Production Specialist and the Content Intern, with day-to-day oversight of production schedules, quality assurance, and partner coordination. The Manager also owns Tire Discounters' affiliate, influencer, and external content partner programs, and partners with the Director, Performance and Digital Experience to translate the AEO and GEO content roadmap into completed, published work on schedule and at the volume the business requires.

ESSENTIAL FUNCTIONS

Content Strategy and Roadmap

* Own the content roadmap for  and family of brand sites, including vehicle pages, brand pages, location pages, symptom pages, comparison guides, and knowledge center content.

* Translate the AEO and GEO strategy into production schedules, sprint plans, and clear acceptance criteria for each page type.

* Partner with the Director on prioritization, capacity planning, and trade-off decisions across in-house, agency, and automation paths.

* Maintain the editorial calendar across web, video, and social, with clear handoffs to CRM, paid media, and brand teams.

Production and Execution

* Lead the planning, prioritization, and delivery of web content, knowledge articles, comparison guides, FAQ schema, and supporting video assets across Tire Discounters' digital properties

* Operate within a structured and standardized content templates (Phantom, Risk-Free Promise, Tire Consultation, Comparison Table, Heritage Vault, Napkin Math, Full Catalog, FAQ) to ensure consistency at scale.

* Manage QA against brand voice, factual accuracy, structured data requirements, and accessibility standards.

* Coordinate with Technical and creative agency partners, and other external partners on shared content workflows and deliverables.

Cross-Functional Data Leverage

* Partner with the eCommerce team on PIM-driven product data, including title tags, meta descriptions, schema markup, and FAQ pairs generated from the product catalog.

* Work with the data team to leverage vehicle fitment data, customer behavior data, and AI agent inputs to systematically expand content coverage.

* Collaborate with category management and operations to validate brand-level and store-level content for accuracy before publishing.

* Build and maintain the content data pipeline so automation tools can be used responsibly to scale production without losing quality.

Video and Multimedia Production

* Plan, brief, and oversee video and photography production for , sub-brand sites, social channels, and store-level content.

* Build out scalable production templates that allow local store staff and field teams to contribute consistent, brand-aligned content.

* Coordinate with affiliate, influencer, and partner content programs to integrate external assets into TD's…