Senior Brand Expression Designer; Graphic or AI

Job Description

As a Senior Brand Expression Designer, you will be responsible for leading, developing, visualizing, and executing world‑class consumer experiences for our brands. This role requires a candidate who can demonstrate their design mastery by doing hands‑on work as well as inspiring and managing agency partners.

CINCINNATI GENERAL OFFICES

As a Senior Brand Expression Designer, you will be responsible for leading, developing, visualizing, and executing world‑class consumer experiences for our brands. This role requires strong proficiencies in design mastery, sketching and rapid visualization, ideation, rendering, 2D & 3D prototyping, research & analysis, cross‑functional collaboration, and presentation skills.

• Design Execution & Adaptation:
  Own and drive the adaptation of designs, ensuring alignment with brand standards while meeting specific market needs. This includes translating consumer needs, brand identity attributes, and visual direction into functional, beautiful, and brand‑aligned experiences. You will participate in consumer research and are expected to have a clear point of view on relevant market and design trends, consumer behavior, and the competitive landscape to inspire and guide your multifunctional teams.
• Brand Equity & Visual Identity:
  Execute design work that strengthens and consistently applies brand equity and visual identity across programs. Support the exploration of new collections, propositions, or sub‑brands, ensuring design outputs are on‑strategy, equity‑building, and age‑appropriate, while remaining fresh and engaging.
• Concept Development & Portfolio Evolution:
  Generate fresh, compelling design solutions. Monitor and synthesize cultural, visual, and category trends, translating insights into design‑relevant implications that inform concept development and portfolio evolution. Lead and support design evolution and extensions across initiatives.
• Project Management:
  Manage multiple initiatives and handle the complexity of projects at different stages. Ensure strong visual storytelling, consistent equity, and differentiated impact across the portfolio.
• Collaboration & Communication:
  Partner closely with cross‑functional teams to preserve design intent through execution. Excel in effective communication and collaboration, seamlessly integrating into teams while contributing to collective goals. Justify conceptual and directional design choices, present to leadership, and influence senior leaders.

• BA/BS in Graphic Design or similar field.
• 5+ years of full‑time design work experience (outside of freelance work).
• A portfolio that demonstrates mastery in design principles and brand identity. Your portfolio will be assessed on creative excellence, storytelling, independent ideation, problem‑solving and technical mastery.
• Proven experience leading and mentoring designers in a fast‑paced creative environment.
• Design Capability:
  • Strong foundation in Brand Expression / Graphic Design.
  • Ability to translate brand strategy into compelling design execution.
  • Proficiency in industry‑standard design tools (e.g., Adobe Creative Suite: Photoshop, Illustrator, InDesign, After Effects).
  • A portfolio demonstrating strong Design Mastery in design and design adaptation, assessed on creative excellence, problem‑solving, and technical mastery.
  • Skills in design process, design briefs, design CPS, package design, design layout, and digital design to create robust design solutions.
• Ways of Working:
  • Comfortable working across multiple initiatives simultaneously.
  • Collaborative, open to feedback, and eager to learn.
  • Able to manage work with operational discipline and meet timelines.
  • Clear communicator who can articulate design…