Assistant Director Honors Admissions and Marketing, Hybrid, Academic Affairs

Assistant Director Honors Admissions and Marketing

The University of Cincinnati's University Honors Program (UHP) is seeking an assistant director, admissions and marketing to join our team. The vision of the UHP is to develop students into global citizen scholars who lead innovative efforts toward solving the world's complex problems. The assistant director is key to the realization of this vision. The assistant director is essential to the marketing and recruitment of students who are and will continue to be motivated to engage with this vision throughout their undergraduate experiences.

The UHP is a national leader in honors education and signature academic program  supports and challenges UC's most highly motivated, high-achieving students through an innovative pedagogical approach to honors education that is experience-based and centered on reflective and integrative learning.

Job Overview

The primary responsibilities are to support admissions and marketing processes for the University Honors Program and Hoffman Honors Scholars (HHS). Drive the University Honors Program's current student recruitment, admissions processes, and development of recruitment materials and communications plans. Create content and support the management of digital platforms. Manage the UHP Ambassador program. Manage the UHP Bearcats Bound Orientation responsibilities. Support the Hoffman Honors Scholars communications initiatives with content generation and management of digital platforms.

Essential Functions

Marketing Communications:
Manage day-to-day content on the University Honors Program digital platforms and social media platforms to improve external audience engagement and enhance prospective student marketing strategies and current student success. Support UHP and HHS staff to adhere to electronic and information technology accessibility requirements and best practices. Leverage university communication platforms to engage faculty, staff, and campus partners in active recruitment to support programmatic strategies for the UHP and HHS.

Drive content creation to enhance engagement to strategic audiences in alignment with university and each program's strategic initiatives to improve student access, excellence, and retention for the UHP and HHS. Develop and revise admissions resources, promotional materials, and digital media. Co-lead the UHP media & design team of student associates to develop communications solutions.

Admissions Processes:
Lead the transition application process for current UC students, which includes planning, communication, event coordination and execution, review training, assessment, and strategic outreach. Collaborate with the director to facilitate first-year, transfer, UCBA Honors admissions, and related recruitment efforts. Present UHP program information during admissions events and trainings such as Open Houses, Admitted Bearcat Days, UHP Close-Ups, Travel Training, Counselor Fly-Ins and other similar opportunities.

Participate in admissions committees comprising associate and assistant directors from colleges and partners such as the New Student Enrollment Network and The College Board. Cultivate relationships with college and program partners to support recruitment and program initiatives. Engage in outreach activities to strengthen the presence of the University Honors Program within the university community. Utilize student information systems such as Catalyst, Slate, CART, and the UHP Student Database to assist program operations.

Honors Ambassadors:
Manage a team of up to 45 UHP Ambassadors, including recruitment, selection, and training to foster leadership and professional development. Manage the Ambassador Leadership Team and facilitate the pre-approved experience. Provide mentorship and support to the first-year ambassadors. Oversee ambassador engagement to support admissions, Gateway to University Honors classes, community events, and other opportunities. Manage program budget.

First-Year

Experience:

Lead and develop the University Honors Program pre-sessions at Bearcats Bound Orientation. Hire, train, and support two student assistants to support orientation sessions.…