Marketing Coordinator

Req : 7782

Travel: Up to 15%

Number of Openings: 1

The Marketing Coordinator supports the execution and optimization of digital marketing initiatives that promote Baker Construction Enterprises’ business goals, recruiting efforts, and brand visibility. S/he assists with website updates, SEO efforts, social media management, digital campaigns, reporting, and content optimization across key digital platforms. The Marketing Coordinator is organized, detail-oriented, and collaborative, with strong communication skills and a solid understanding of digital marketing strategies and tools.

• Supports website updates, edits, and page builds within the company’s content management system
• Assists with creating and updating landing pages for campaigns, events, recruiting efforts, business development initiatives, and internal requests
• Reviews website pages (internal and external) for consistency, clarity, broken links, formatting issues, and overall user experience
• Supports ongoing website improvement efforts, including page organization, navigation updates, content cleanup, and conversion-focused enhancements
• Conducts keyword research to support website content, blog posts, landing pages, recruiting content, and campaign initiatives
• Assists with on-page SEO updates, including page titles, meta descriptions, headings, internal links, image alt text, and content optimization
• Supports structured data and schema markup recommendations to improve search visibility and AI search readiness
• Helps identify content gaps and opportunities based on search trends, audience needs, competitor activity, and business priorities
• Collaborates with writers, designers, and subject matter experts to develop SEO-informed content
• Monitors organic search performance and provide recommendations for improving visibility, engagement, and website traffic
• Supports organic social media planning, scheduling, posting, and monitoring across company's social channels
• Helps develop social media content that supports recruiting, culture, brand awareness, project highlights, thought leadership, and business development
• Monitors social media engagement, comments, messages, mentions, and relevant industry activity
• Assists with maintaining social content calendars and coordinating approvals
• Tracks social media performance and identifies opportunities to improve engagement, reach, and content effectiveness
• Ensures social media content aligns with Baker Constructions brand standards, voice, messaging, and visual guidelines
• Assists with the execution of digital marketing campaigns across channels such as websites, email, social media, paid media, and landing pages
• Supports campaign setup needs, including tracking links, UTM parameters, landing page coordination, creative asset organization, and content updates
• Helps maintain campaign documentation, timelines, deliverables, and reporting notes
• Monitors campaign performance where applicable and help identify opportunities for optimization
• Assists with tracking and reporting on digital marketing performance across websites, SEO, social media, email, and paid campaign initiatives
• Assists with gathering data from platforms such as Google Analytics, Google Search Console, social media tools, and reporting dashboards
• Monitors key digital metrics, including website traffic, engagement, conversions, keyword visibility, social performance, and campaign activity
• Uses data and feedback to recommend updates that improve content performance, user experience, and campaign outcomes
• Manages assigned digital marketing tasks, timelines, and deliverables with strong attention to detail
• Coordinates with internal marketing team members, subject matter experts, and stakeholders to move projects forward
• Helps organize digital assets, website requests, campaign materials, reporting documents, and project records
• Supports quality control by reviewing materials for accuracy, consistency, formatting, and brand alignment
• Communicates project status, updates, questions, and potential roadblocks in a timely manner
• Contributes to a collaborative, solutions-oriented marketing team environment

• Bachelor’s degree in…