Digital Marketing Specialist, College of Arts and Sciences, Hybrid

Internal Applicants Only

Current UC employees must apply internally via Success Factors.

The College of Arts and Sciences at the University of Cincinnati is a liberal arts college offering a wide range of programs across the humanities, social sciences, and natural sciences. The college is committed to advancing student success, supporting impactful research and scholarship, and engaging meaningfully with the community.

The College of Arts and Sciences seeks a digital communications professional to serve as the primary steward of the college’s website and assist with related digital platforms. The position maintains and enhances the college’s web presence while supporting broader digital marketing and communications initiatives.

• Work closely with the college’s marketing and communication team to help maintain internal and external websites and continuously optimize content and user experience for performance.
• Provide support and troubleshooting to faculty and staff who manage content for their unit pages.
• Create and maintain social media content in coordination with supervisor.
• Manage and assess college’s analytics, utilizing and reporting data to inform recommendations and support marketing and communication initiatives.
• Work closely with university’s technical support team to ensure accessibility, functionality, and performance of college’s digital platforms, supporting a consistent and effective user experience, specifically ensuring compliance with sections 504 and 508 of the Americans with Disabilities Act.
• Develop and implement a digital marketing strategy and content in collaboration with team leadership and alignment with college priorities.
• Manage the digital marketing calendar, ensuring alignment across campaigns, content, and key initiatives.
• Create and update digital marketing reports, summarizing performance insights and key trends.
• Perform related duties based on departmental need. This job description can be changed at any time.

• Bachelor’s Degree
• Five (5) years of relevant education, experience and/or other specialized training can fulfill minimum education and experience requirements

• One (1) year of relevant work experience.

• Experience supporting or contributing to digital marketing or communications initiatives in a collaborative team environment
• Demonstrated ability to use analytics and data to inform recommendations and improve digital content performance
• Experience with content management systems (such as AEM) and strong understanding of web content structure and governance
• Familiarity with SEO and emerging practices such as answer engine optimization (AEO) and generative engine optimization (GEO)
• Experience with Google Analytics or similar platforms for tracking and reporting performance
• Working knowledge of HTML, CSS, and web accessibility standards (WCAG)
• Ability to collaborate effectively with stakeholders and translate needs into well-structured digital content
• Strong organizational and project management skills, with the ability to manage multiple priorities and deadlines
• Ability to take initiative and work independently within an established team structure
• Strong analytical mindset with attention to detail and a focus on continuous improvement
• Knowledge of Adobe Creative Suite software.
• Excellent written and verbal communication skills.

• Competitive salary based on experience
• Comprehensive health coverage (medical, dental, vision, prescription)
• Flexible spending accounts & wellness programs
• Professional development & mentorship opportunities
• Comprehensive Tuition Remission for you and eligible dependents
• Robust retirement plans – choice between state pension plans or an Alternative Retirement Plan with UC contributing 14‑18% of salary
• Generous time‑off: vacation, sick time, 11 paid holidays, end‑of‑year paid time off, and 6 weeks paid parental leave

Equal Opportunity Employer. Building a workplace where all qualified applicants will receive consideration for employment, including Individuals with Disabilities and Protected Veterans.

UC is an E‑Verify employer. If hired into this position, you will be required to provide satisfactory proof of employment eligibility by providing acceptable, original forms of identification for employment verification via the Federal I‑9 employment verification process.

REQ: 102812