Senior Digital Marketing Technology Specialist

Bring more to life.Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology?

Bring more to life.Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology? At Mammotome, one of Danaher's 15+ operating companies, our work saves lives and we are all united by a shared commitment to innovate for tangible impact. You will thrive in a culture of belonging where you and your unique viewpoint matter.

And by harnessing Danaher's system of continuous improvement, you help turn ideas into impact, innovating at the speed of life. At Mammotome, our expertise and compassion for breast care makes us the indispensable partner to physicians, clinicians and patients. Our drive for developing innovative technology is rivaled only by our compassion for the people we serve, from the clinicians and surgeons who demand consistently precise solutions, to the patients and families seeking peace of mind.

When you join our company, you join in the fight against breast cancer. Working at Mammotome means you will have the opportunity to collaborate with a diverse, hardworking, high-performing team committed to improving patient outcomes. As a trusted leader in breast cancer diagnostics, we invite you to join us and support products you can feel passionate about! Learn about the Danaher Business System which makes everything possible.

The Senior Digital Marketing Technology Specialist is responsible for managing and optimizing the marketing technology ecosystem that supports digital marketing, lead generation, customer engagement, and data-driven decision-making. This role oversees marketing automation, CRM, website technologies, analytics, digital advertising, and privacy management platforms to ensure seamless execution and measurable business impact. This position reports to the Senior Manager, Creative Services & Global Brand and is part of the Creative Services division within the greater Marketing team located in Cincinnati, Ohio.

• Manage the architecture and roadmap of the end-to-end Mar Tech ecosystem, including Salesforce, marketing automation, headless CMS, and analytics platforms.
• Design and optimize scalable demand generation infrastructure, ensuring effective system integration, data quality, lead-routing accuracy, attribution integrity, and end-to-end funnel visibility.
• Implement segmentation, lead scoring, and personalization frameworks to support targeted nurturing campaigns, customer retention, and revenue growth.
• Serve as the technical lead for marketing technology initiatives, including hands-on solution development and oversight of implementation partners, developers and platform administrators.
• Support website security, tracking, analytics, digital governance, Google Tag Manager, Google Ads and privacy management processes.

• Bachelor's degree in Marketing, Information Systems, Computer Science, or a related field, or, in lieu of a degree, 5 to 8+ years of experience in marketing technology, digital marketing operations, CRM administration, analytics, and website technologies.
• Experience with CRM and marketing automation platforms, including Salesforce, Marketo or comparable enterprise solutions.
• Skills in JavaScript, HTML, CSS, APIs and headless CMS platforms, with the ability to build, customize and troubleshoot solutions while providing technical oversight to development resources.
• Advanced proficiency in GA4, Google Tag Manager, Google Ads, conversion tracking, attribution modeling, performance analytics, data governance and consent management platforms.

It would be a plus if you also possess previous experience in:

• Adobe Experience Manager or other headless CMS platforms.
• Consent management platforms such as One Trust, Ketch or similar solutions.
• Subject-matter expertise in privacy regulations such as GDPR, CCPA, CAN-SPAM Act and ADA.

Mammotome, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it is a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info.

The annual salary range for this role is $75,000 to $90,000. This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. This range may be…