Director of Integrated Media Planning

About the Role:

We are seeking a dynamic Director of Integrated Media Planning to set the strategic direction for integrated media planning across diverse clients, channels, and teams. In this pivotal position, you will lead high-impact planning initiatives, collaborate closely with senior client stakeholders, and ensure that our media strategies are intricately tied to business objectives, creative execution, and performance outcomes. You will play a key role in shaping our agency’s planning processes while mentoring and developing our planning talent.

Key Qualifications:

This position is ideal for a seasoned planning leader who possesses strong strategic instincts and exceptional people leadership skills.

• Strategic Authority: Trusted to lead complex planning engagements and make impactful recommendations.
• Business-Minded: Ability to connect media decisions directly to business outcomes and growth objectives.
• Collaborative Leader: Effectively operates across media, creative, analytics, and client leadership teams.
• Talent Builder: Dedicated to mentoring, developing, and retaining high-performing planning teams.

Responsibilities:

As the Director of Integrated Planning, you will combine strategic leadership, client partnership, and team development to drive success:

• Planning Leadership: Own and lead integrated media planning for key client accounts, from annual planning to campaign-level strategies.
• Strategic Frameworks: Define the role of various channels across the marketing funnel and establish planning frameworks aligned with client objectives.
• Audience Strategy: Guide audience segmentation and targeting approaches using both first- and third-party data.
• Measurement and KPIs: Collaborate with analytics and activation teams to define success metrics, learning agendas, and optimization frameworks.
• Senior Client Engagement: Act as a strategic partner to senior client stakeholders, leading planning discussions and presentations.
• Cross-Functional Integration: Ensure that planning is closely aligned with creative strategy, media activation, analytics, and execution.
• Innovation and Evolution: Identify and implement new planning approaches, tools, and methodologies to keep our agency at the forefront of integrated planning.
• Process and Standards: Establish best practices, templates, and planning standards agency-wide.
• Team Leadership: Mentor and develop planning talent at all levels, including Directors, Managers, and Senior Managers.
• Quality Control: Ensure all planning deliverables meet high standards for strategic clarity, rigor, and business impact.

Experience Requirements:

To be successful in this role, you should possess the following qualifications:

• Experience Level: 10+ years of experience in media planning, integrated planning, or media strategy.
• Channel Expertise: Strong experience planning across digital channels; familiarity with offline media is a plus.
• Strategic Depth: Proven ability to lead complex, multi-channel planning initiatives.
• Analytical Fluency: Strong command of performance data, audience insights, and measurement frameworks.
• Leadership Experience: Demonstrated experience in managing and developing planning teams.
• Tools Proficiency: Skilled in Excel, PowerPoint, and media planning, research, and analytics tools.
• Education: BA/BS degree required; advanced degree preferred.
• Communication Skills: Excellent executive-level communication skills, including client-facing presentations and strategic storytelling.
• Operational Strength: Highly organized and comfortable managing multiple priorities in a fast-paced environment.

Benefits & Perks:

• Health Coverage: Employer-paid medical insurance for employees and their dependents.
• Retirement: Employer 401(k) match.
• PTO: Generous paid time off.
• Growth Opportunities: Access to career training and learning opportunities.