Customer Marketing Manager

Responsible for the successful implementation of quality, cost effective, timely programs/initiatives for regional/key account point of sale (POS) development for a targeted set of customers or promotional activities for brands within an assigned geography or business unit. Collaborates with brand management, sales, and other partners related to POS development, planning, and communication to drive programs in the assigned geography.

• Provides administrative and staff support to local Customer Marketing Manager.
• Oversees the Regional/KA POS development process; ensures management and achievement of POS Timeline with Creative and outside vendors for assigned geography.
• Functions as a locally embedded partner at the customer location or anchor for Tier 1 markets.
• Works closely with creative services account executives and brand/customer marketing teams to help troubleshoot timing issues.
• Provides guidance and recommendations to assigned region regarding quantities and allocation of regional/national POS materials.
• Supports and coordinates coupon distribution and execution; participates in coupon production and distribution by gathering of estimate requirements and supporting the copy creation.
• Supports the coordination of coupon distribution and execution with POS Deployment Specialist Sales, POS Production, and deployment for consumer offers.
• Serves as the communication liaison between Modesto Financial Operations department and field organization team members with regard to regional POS programming and new customer news.
• Provides input to facilitate annual region budgets in real time to enable the customer marketer to manage the forward annual plan.
• Analyzes region and customer programs to ensure an acceptable ROI is achieved.
• Ensures appropriate brand equity execution in all relevant retail programming materials.
• Utilizes both internal and external vendor resources, responsible for organizing necessary milestone meetings, including original program briefs, concept reviews, and any other necessary milestone meetings in order to take a POS Item from concept to execution.
• Represents the department while interfacing with creative services, marketing, PRI (purchasing), compliance, POS development, sales department, and outside vendors.
• Works with customer marketing team to monitor Sales feedback regarding POS quantities, quality, appropriateness for programs and channels, response to various requests.
• Serves as the customer marketing manager’s direct contact for the development of selling materials; ensures that those involved are appropriately equipped with the necessary resources, such as the field personnel receiving the appropriate information/planning tools and the marketing teams receiving the field requests in a timely manner.
• Administers programs, projects, and processes specific to the operating unit served.
• Analyzes operating practices and procedures; develops recommendations to improve efficiency.
• Communicates and interprets administrative and operating policies and procedures.
• Oversees the preparation and coordination of records, statistics, and reports regarding operations.
• Serves as liaison with others internally and outside the organization regarding issues related to purchasing, facilities, and operations.
• Participates in budget preparation and control activities.
• Prepares and coordinates special projects.
• Maintains satisfactory attendance, to include timeliness.
• Responsible for understanding and complying with applicable quality, environmental and safety regulatory considerations. If accountable for the work of others, responsible for ensuring their understanding and compliance.
• This job description reflects management’s assignment of essential functions; it does not prescribe or restrict the tasks that may be assigned.

N/A

Minimum Qualifications

• High school diploma or GED.
• Bachelor's degree plus 3 years of marketing, customer marketing, sales, winery operations, data analytics/sales development or supply chain experience reflecting increasing levels of responsibility.

Preferred Qualifications

• Bachelor's degree in Business Administration with…