Manager, Communications & Marketing, Hoxworth Blood Center

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Job Overview Hoxworth Blood Center (HBC), University of Cincinnati, was founded in 1938 and serves more than 30 hospitals in 18 counties in Southwestern Ohio, Northern Kentucky, and Southeastern Indiana. Annually, Hoxworth collects more than 100,000 units of blood from local donors to help save the lives of patients in area hospitals. Hoxworth Blood Center:
Saving Lives Close to Home. HBC is located within the College of Medicine and is the only Regional Blood Center owned and operated by a University in United States. The Hoxworth Blood Center is seeking a full-time (100% FTE) Manager, Communications & Marketing. The incumbent will lead the development and execution of integrated marketing strategies that drive growth, expand market presence, and strengthen the Hoxworth Blood Center brand.

This role partners closely with operational and executive leadership to align marketing initiatives with organizational priorities and advance strategic objectives. Saving lives is no easy task, but at Hoxworth Blood Center, it's what we do every day and we're looking for positive, professional individuals to join our team and help advance our lifesaving mission. If you're a detail-oriented individual with marketing management experience, and a passion for making a difference in the lives of others, then we invite you to apply for a position at Hoxworth Blood Center.

Essential Functions Lead and develop the marketing team to execute high-impact initiatives that drive organizational growth while ensuring the consistent delivery of core marketing and promotional programs.

Develop and implement strategic marketing plans that increase donor engagement, volume, and revenue across existing operations.

Support organizational growth and expansion efforts through market analysis, strategic planning, and targeted marketing initiatives.

Plan, manage, and optimize integrated multi-channel marketing campaigns across digital, social media, email, community outreach, and other relevant platforms.

Establish, monitor, and report on key performance indicators (KPIs), including ROI, conversion rates, engagement metrics, and donor acquisition outcomes, utilizing cross-functional attribution models.

Ensure consistent brand positioning, messaging, and visual identity across all marketing channels and touchpoints.

Partner with Operations, Laboratory, and Finance teams to align marketing strategies with organizational capacity, business objectives, and growth priorities.

Oversee digital marketing platforms and tools, including website management, SEO/SEM strategies, marketing automation, and CRM systems.

Manage relationships with external agencies, vendors, and strategic partners to support marketing objectives and maximize performance.

Serve as a key stakeholder in contract review, negotiation, and vendor selection processes.

Develop, manage, and oversee departmental budgets, capital requests, and resource allocation to support strategic marketing…