Senior Marketing Manager - Commercial Bank & Fintech

Senior Marketing Manager - Commercial Bank & Fintech

Total Base Pay Range: 96,500. USD annually.

Develop and implement strategic marketing and advertising programs for the assigned division, line of business or region. Oversee all aspects of these marketing programs to ensure proper execution, while managing risk and ensuring a positive customer experience.

• Assist division in establishing marketing initiatives that support sales, customer experience, and/or regional goals.
• Manage a line-item budget.
• Create, implement, track, and execute sales contests and customer incentives.
• Evaluate the effectiveness of all promotion and advertising programs and recommend changes.
• Collaborate across the marketing division to achieve desired outcomes and drive business results.
• Work with other divisions and lines of business within the Bank to increase cross‑sell and customer relationships.
• Partner with Bancorp social media team to support enterprise initiatives and local opportunities as needed.
• Communicate marketing initiatives throughout the Bancorp by regular interaction with line of business and regional partners.
• Manage multiple vendor relationships and monitor effectiveness and efficiency of these vendors.
• Recommend in‑bank collateral design and mix, and assist in the execution of these ideas.
• Ensure adherence to Bancorp and line of business policies/procedures by obtaining necessary approvals through Corporate Marketing, Legal teams, and Concept Share.
• Within a regional capacity, drive efforts to effectively enhance reputation and brand message in the local market.
• Support the company brand through adherence to branding guidelines.
• Manage all projects within the line of business or regional marketing budget.
• Perform any other duties as assigned.

Position may have direct reports. Responsible for fostering a culture of employee engagement by leading impact planning sessions, providing timely and constructive performance feedback, developing employees to their fullest potential, building a talent pool to ensure adequate bench strength and succession planning, and recognizing and rewarding employee accomplishments.

• Bachelor's degree in business, marketing, communications, journalism, or a related field required; advanced degree preferred.
• 8 or more years of job‑related work experience.
• Strong verbal and written communication skills.
• Excellent PC skills and strong attention to detail.
• Knowledge of advertising mediums.
• Prior financial/banking experience highly desirable, but not required.
• Previous project management experience.
• Strong organizational skills.
• Experience managing people preferred.
• Ability to work in a team environment and interact positively.
• Work requires the ability to multi‑task and be flexible.
• Knowledge of the practices and current issues of the organization preferred.

Our Total Rewards include comprehensive benefits and differentiated compensation offerings to support the physical, financial, emotional, and social well‑being of employees and their families. The base salary for this position is reflective of the range of salary levels for all roles within this pay grade across the U.S., with individual salaries based on role, relevant skill set, experience, education, and geographic location.

In addition to the base salary, this role is eligible to participate in an incentive compensation plan, with any payment based upon company, line of business, and/or individual performance.

Cincinnati, Ohio 45202

Fifth Third Bank, National Association is proud to have an engaged and inclusive culture and to promote and ensure equal employment opportunity in all employment decisions regardless of race, color, gender, national origin, religion, age, disability, sexual orientation, gender identity, military status, veteran status or any other legally protected status.