Paid Media Manager

* Plan, execute, and optimize paid media campaigns across various channels including Google Ads, Meta Ads Manager, and programmatic DMP/DSP platforms.

* Monitor campaign performance, analyze key metrics, and provide actionable insights and recommendations for optimization.

* Manage budgets effectively, allocate resources efficiently, and ensure campaigns are meeting goals.

* Works directly with sales and strategy teams in production of digital campaigns.

* May work directly with the client to obtain assets needed to produce digital marketing campaigns.

* Collaborate with internal teams including creative, content, strategy, and analytics to ensure cohesive campaign execution and alignment with overall marketing initiatives.

* Ability to create compelling ad copy and visuals that resonate with target audiences and drive engagement.

* Direct liaison between digital vendors and 2060 Digital.

* Familiar with a variety of agency concepts, practices, and procedures.

* Remain up to date with platform updates, algorithm changes, latest digital trends and products and new advertising features to leverage opportunities for optimization and innovation.

* Attend market/ops calls. Working with the market contacts, facilitate meetings from Operations perspective.

* Other duties as assigned.

* Three (3+) years of digital advertising experience preferred, within an agency or large marketing department and a Bachelor's degree in Marketing, Advertising, Communications, or related field.

* Strong understanding of Google or Meta platforms and the ability to become Google or Meta certified within the first 90 days of employment.

* Strong understanding and proven experience in the setup, launch, optimization, and management of display, SEM/PPC, video, paid social campaigns in a variety of platforms and DMP/DSPs.

* Ability to gather and analyze data, create reports, and present findings to clients.

* In-depth knowledge of digital advertising best practices, strategies, and tactics.

* Excellent communication skills, both verbal and written, with the ability to articulate ideas clearly and effectively.

* Highly organized with strong project management and time management skills and the ability to manage a large volume of campaigns simultaneously.

* Must be highly creative, flexible, and deadline-oriented with strong attention to detail.

* Strong focus on customer service and ability to present ideas to both internal and external customers.

* Advanced-level knowledge and understanding of technology, web and latest digital trends.

* Strong analytical, planning, forecasting and research skills, with the ability to interpret data, draw insights and make data-driven decisions.

* Ability to work both independently and as a team member with the ability to establish and maintain good working relationships with a variety of individuals.

* Ability to work in compliance with company policies and procedures.

* Project an appropriate professional appearance and demeanor.

* Ability to work established schedule and other hours as needed, including evenings and weekends as needed.