Influencer and Affiliate Marketing Manager

Collaborate with the Sr. Paid and Organic Social Media Manager and the Head of Social Media and Influencer Marketing to advance and implement the company’s affiliate and influencer marketing strategies. Lead daily execution across the enterprise and regional banners, working with internal teams and external partners to deliver tactical plans, meet performance goals, and drive business results. Demonstrate the company’s core values of respect, honesty, integrity, diversity, inclusion, and safety.

• Develop andmaintainannual and period affiliate and influencer calendars and ensure execution of the plan in partnership with agencies, internal stakeholders, Sr. Paid and Organic Social Media Manager and Head of Social Mediaand Influencer Marketing

• Lead the execution of affiliate and influencer campaigns for the enterprise and at a division-level

• Oversee and grow the affiliate program, including on boarding new partners

• Develop and optimize affiliate and influencer marketing strategy based on company objectives

• Drive strategic partner engagement by overseeing daily collaboration and performance alignment to ensure campaigns remain optimized and consistently achieve defined business objective

• Manage affiliate budget and forecast, plan volume, revenue and commissions

• Partner with vendors and agencies to develop targeting strategies based on business and customer objectives.

• Utilize analytics tooptimizeapproach and campaigns for affiliates and influencers to provide clear recommendations to internal stakeholders

• Collaborate with the Sr. Paid and Organic Social Media Manager to develop test-and-learn plans to drive optimization and innovation

• Provide thought leadership by keeping abreast of industry trends and emerging platforms

• Steward innovation with the Sr. Paid and Organic Social Media Manager for influencer and affiliate marketing programs, inclusive of social commerce opportunities

• Track affiliate and influencer campaign performance and deliver results and recommendations to the Sr. Paid and Organic Social Media Manager and Head of Social.

• Maintain and identify tools to support the execution of affiliate and influencer marketing strategies

• Manage influencer publishing calendar in partnership with Paid and Organic Social Media Managers

• Collaborate with Paid and Organic Social Media Managers on influencer support for social media campaigns

• Create documentation onaffiliateand influencerworkflow processes

• Provide thought leadership by keeping abreast of industry trends, emergingplatformsand changes to channel algorithms.

• Travelup to 15% within the U.S. for production or store visits

• Ability to work cooperatively in high paced and sometimes stressful environment

• Ability to manage conflict in a reasonable, nonconfrontational and cooperative manner

• Ability to act with honesty and integrityregardingcustomer and business information

• Ability to follow directions and seekassistancewhen necessary to resolve customer and business issues

• Provide support andassistancethrough direct interaction with minors, individuals with special needs, and/or older adults

• Must be able to perform the essential functions of this position with or without reasonable accommodation

Minimum

• 4+ yearsin digital affiliate marketing or influencer marketing

• Proficiency with enterprise level influencer and affiliate tools such as Creator
  
  IQ, Hootsuite, CJ Affiliates, Impact, Rakuten

• Experience with influencer and affiliate relationship building and management

• Strong understanding of influencer and affiliate metrics and how they are tied to business impact

• Proficiency in pulling,interpreting and reporting on affiliate and influencer analytics

• Understanding of influencer, affiliate and social commerce trends

• Advancedproficiencyin Microsoft Office

• Experience partnering with agency teams

Desired

• Bachelors degree in Marketing, Journalism, Communications,Mediaor a related area

• Expertise in social commerce strategies as it relates to influencer and affiliate marketing and promotional codes

• Any CPG brand management or ad/digital agency experience

• Experience with Adobe Experience Manager and Adobe Analytics

• Experience managing budget andspendof affiliate and influencer campaigns

• Success working in a fastpaced environment with the ability toidentifyresources needed and to reprioritize project tasks while meeting deadlines and goals