Director, Content Strategy & Activation

Join PatientPoint to be part of a dynamic team creating change in and around the doctor’s office. As a leading digital health company, we innovate to positively impact patient behaviors. Our purpose-driven approach offers an inspirational career opportunity where you can contribute to improving health outcomes for millions of patients nationwide.

Job Summary:

PatientPoint is seeking a strategic and hands‑on Director, Content Strategy & Activation to build and lead our newly established Content Marketing Center of Excellence. This role sits at the intersection of enterprise storytelling, campaign activation, AI‑enabled content scaling and measurable business impact. You will architect and operationalize a comprehensive content strategy that supports multiple business units, aligns to enterprise priorities and drives engagement, affinity, demand and retention across our audiences.

You will manage and mentor a team of content marketers while personally contributing to high‑impact content development and campaign integration. This leader must be both a visionary strategist and an execution‑oriented operator — someone who can define the roadmap and ensure content delivers measurable business results.

• Develop and lead a comprehensive enterprise content strategy aligned to PatientPoint’s brand, growth priorities and revenue goals
• Build and evolve core narrative frameworks that articulate PatientPoint’s value across providers, life sciences partners, customers and enterprise stakeholders
• Ensure content strategies reflect distinct buyer journeys, target audiences, value propositions and selling points across business units
• Identify opportunities to leverage synergies across segments while maintaining audience relevance
• Continuously monitor shifts in the healthcare, digital health, media and marketing landscape to ensure our content remains credible, differentiated and forward‑looking
• Partner closely with segment marketing directors to translate campaign strategies into cohesive, multi‑channel content plans
• Ensure campaigns are grounded in strong storytelling and connected to broader enterprise narratives
• Own campaign content strategy and execution — from concept through deployment

• Own and evolve PatientPoint’s owned media ecosystem, including website, blog, newsletters and other avenues in which you see opportunity
• Architect an editorial roadmap aligned to strategic priorities and campaign focus areas
• Implement a scalable “content atomization” model that repurposes cornerstone assets (research, webinars, case studies) into high‑impact derivative content
• Embed SEO and emerging AI visibility best practices into the content lifecycle to ensure discoverability and authority

• Proactively monitor healthcare, digital health, media, policy and marketing industry trends to identify timely opportunities for PatientPoint to contribute a differentiated perspective
• Rapidly translate breaking news, emerging research, regulatory shifts and cultural moments into relevant, high‑quality content that positions PatientPoint at the center of industry conversations
• Develop clear POV‑driven content that articulates PatientPoint’s unique stance on topics impacting providers, patients and life sciences partners
• Partner cross‑functionally to surface frontline insights, customer perspectives and proprietary data that strengthen our authority and credibility
• Ensure thought leadership content is timely, distinctive and aligned to enterprise priorities while reinforcing our long‑term narrative
• Leverage multiple channels — including blog, social, email, PR collaboration and sales enablement — to amplify our voice in key industry discussions

• Establish and lead a robust content analytics and reporting framework
• Define KPIs tied to engagement, campaign performance, customer engagement and sales enablement effectiveness
• Translate performance data into actionable insights to refine messaging, formats and distribution strategies
• Continuously optimize based on business…