Manager, Communications & Marketing, Hoxworth Blood Center

Job Overview

Hoxworth Blood Center (HBC), University of Cincinnati, was founded in 1938 and serves more than 30 hospitals in 18 counties in Southwestern Ohio, Northern Kentucky, and southeastern Indiana. Annually, HBC collects more than 100,000 units of blood from local donors to help save the lives of patients in area hospitals.

The Hoxworth Blood Center is seeking a full‑time (100% FTE) Manager, Communications & Marketing. The incumbent will lead the development and execution of integrated marketing strategies that drive growth, expand market presence, and strengthen the Hoxworth Blood Center brand. This role partners closely with operational and executive leadership to align marketing initiatives with organizational priorities and advance strategic objectives.

Saving lives is no easy task, but at Hoxworth Blood Center, it is what we do every day. We are looking for positive, professional individuals to join our team and help advance our lifesaving mission. If you are a detail‑oriented individual with marketing management experience and a passion for making a difference in others’ lives, we invite you to apply for this position.

• Lead and develop the marketing team to execute high‑impact initiatives that drive organizational growth while ensuring the consistent delivery of core marketing and promotional programs.
• Develop and implement strategic marketing plans that increase donor engagement, volume, and revenue across existing operations.
• Support organizational growth and expansion efforts through market analysis, strategic planning, and targeted marketing initiatives.
• Plan, manage, and optimize integrated multi‑channel marketing campaigns across digital, social media, email, community outreach, and other relevant platforms.
• Establish, monitor, and report on key performance indicators (KPIs), including ROI, conversion rates, engagement metrics, and donor acquisition outcomes, utilizing cross‑functional attribution models.
• Ensure consistent brand positioning, messaging, and visual identity across all marketing channels and touchpoints.
• Partner with Operations, Laboratory, and Finance teams to align marketing strategies with organizational capacity, business objectives, and growth priorities.
• Oversee digital marketing platforms and tools, including website management, SEO/SEM strategies, marketing automation, and CRM systems.
• Manage relationships with external agencies, vendors, and strategic partners to support marketing objectives and maximize performance.
• Serve as a key stakeholder in contract review, negotiation, and vendor selection processes.
• Develop, manage, and oversee departmental budgets, capital requests, and resource allocation to support strategic marketing initiatives.
• Provide direct and/or indirect supervision to exempt and non‑exempt staff (i.e., hiring/firing, performance evaluations, disciplinary action, approve time off, etc.).
• Perform related duties based on departmental need. This job description can be changed at any time.

• Bachelor’s Degree in a related field.
• Nine (9) years of relevant work experience and/or other specialized training can be used in lieu of the education requirement.

• Five (5) years of relevant experience.

• Strong analytical, written, and verbal communication skills.
• Experience developing and managing campaigns across multiple channels.
• Experience in healthcare or other regulated environments.
• Experience supporting multi‑site or geographically dispersed operations.
• Proficiency with CRM platforms and marketing automation tools.

• Office environment; no specific unusual physical or environmental demands.

UC offers an exceptional benefits package designed to support your well‑being, financial security, and work‑life balance. (UC Benefits) Eligibility may vary by position and FTE status. Highlights include:

Comprehensive Tuition Remission

UC provides tuition remission for you and your eligible dependents, covering tuition costs for nearly all undergraduate and graduate programs offered by the university.

Robust Retirement Plans

As a UC…