Omnichannel E-Commerce Manager; CPG

Overview

We are looking for a Retail Marketing Manager who will partner with the sales team to accelerate omnichannel sales growth for CPG brands across retailer platforms. The role is hybrid, requiring office presence 3 days a week and travel approximately every 8 weeks.

• Partner with clients to define retail marketing objectives, performance metrics, and growth strategies.
• Build and maintain strong relationships with retailer marketing teams.
• Collaborate cross-functionally with account teams to align in-store and online strategies to build effective marketing strategies.
• Lead campaign planning, activation, and performance optimization across digital and in-store media for our clients.
• Evaluate digital shelf conditions by assessing product content and performance against retailer standards and best-in-class benchmarks.
• Act as the go-to resource on retailer marketing, helping sales teams and clients understand retailer priorities, platforms, and best practices to drive stronger share of voice.
• Collaborate with other E-Commerce managers and directors across the organization for best practices and enhance overall service offerings.
• Lead multi-brand themed marketing campaigns in collaboration with retailer marketing teams, unlocking more effective and strategic solutions for clients.
• Lead and host client webinars to educate, inform, and strengthen retailer marketing alignment.
• Support sales team leaders in driving new business opportunities by developing sell sheets and presenting retail marketing capabilities.
• Travel to meet with clients for in-person meetings approximately every 8 weeks.

• High School Diploma or GED required;
  Bachelor’s degree preferred.
• 5+ years of experience in business, customer management, or a related field, with a strong e-commerce background in multi-channel retail.
• Strong retail consumer marketing strategy development and execution experience.
• Hands-on experience with digital shelf management, content optimization, and online merchandising strategies.
• Familiarity with retailer-specific e-commerce processes preferred.
• Strong project management and cross-functional collaboration skills.
• Analyze performance data and translate insights into actionable strategies.
• Experience supporting budget planning, performance tracking, and reporting.
• Worked in platforms such as PIM, DAM, and content management systems preferred.

Acosta Group is an equal opportunity employer and will ensure that applicants with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed, please contact  and include "Applicant Accommodation" in the subject of your email to expedite the request.

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