Fabric & Home Care Integrated Media Manager

Job Location

CINCINNATI GENERAL OFFICES

North America Fabric and Home Care Integrated Media Manager

• Understand and ensure team is on track for all brand-specific media deliverables
• Lead status coordination and communication with the brand team(s)
• Be the business owner of your Brand(s)'s media plan, activation and delivery, ensuring executional excellence
• Gather information and conduct initial data assessment to be used in developing media plans, such as demographic profiles, media usage habits, media costs
• Ensure flowcharts, monthly budgets, authorizations, delivery recaps, competitive analyses, and billing are properly maintained – ensure no miss on communication
• Manage planning and oversee performance analysis of all offline channels. Collaborate with relevant internal & external stakeholders as needed
• Analyze data sets across various platforms to deliver actionable insights to media partners and business managers
• Lead digital media execution for high value initiatives across a variety of programmatic and social advertising platforms to ensure executional excellence
• Collaborate with internal partners like Senior Media Manager, Analytics & Insights Managers and Brand Managers to develop best-in-class digital media campaigns across Programmatic, Video and Social advertising platforms
• Oversee digital media execution through collaboration with external media agency, ensuring execution is delivered with excellence and in compliance with P&G standards. Partner with agency on platform level performance analysis and optimization strategies
• Remain current on the latest digital media innovation via collaboration with external media platforms
• Partner with Senior Media Manager to evolve category media model through evaluation of media opportunities, building of in-channel & cross-channel tests, & crafting of media landscape POVs
• Work alongside external media agency team to coordinate campaign trafficking, measurement and billing reconciliation

• Work well in a team-based, fast paced, detail-oriented environment
• Apply media expertise to lead and develop best in class media plans, approaches, and delivery.
• Navigate effectively through complex issues, leveraging expertise and business understanding to recommend solutions. Gain alignment to recommendation and oversee execution.
• Manage multiple stakeholders and multiple priorities, balancing short and long term needs and implications.
• Creatively envision solutions that meet the needs of the business
• Continuously learn and build media expertise while becoming fluent in “P&G”
• Keep current with what’s going on in the industry (industry periodicals, email newsletters, websites)

• Results driven:
  Bias for action
• Exceptional written and verbal communication skills. Can professionally convey key insights and recommendations to stakeholders across the company
• Flexible and adaptable:
  Comfortable changing goals and processes to meet business needs
• Intellectually curious:
  Thirst for learning and for continual improvement.
• Analytical:
  Able to triangulate data, brand goals and opportunities. Comfortable with pulling data and crafting a story.
• Operates with discipline:
  Relentless attention to detail and strong project management skills. Recognizes potential issues and problems, knows when to elevate and propose solutions, where possible. Takes clear ownership of assigned tasks.
• Exhibits strong time management skills and understands the importance of due dates and deadlines
• Sense of ownership and pride in your performance and its impact on the company’s success.

• Bachelor’s Degree in business, marketing, advertising, IT or related fields
• 1-3 years experience in a media planning or buying role preferred
• Experience planning and/or executing SEM preferred
• Proficient in Microsoft Office, especially Excel
• Experience analyzing data in ad platforms, Google Analytics or similar reporting dashboards
• Familiarity with media-specific software, tools and data (Guideline Planning / Media Tools, Media Ocean, Prisma, com Score, agency research and planning tools, etc.)

Compensation for roles at P&G varies…