Marketing Director

Marketing & Services Manager

Osborne Mint – Cincinnati, Ohio. Osborne Mint is a historic brand experiencing exciting growth and transformation. We are seeking a hands‑on, entrepreneurial Marketing & Services Manager to help propel us to the next level.

This is not a “maintain the status quo” marketing role. It is an opportunity to build, evolve, and elevate how we connect with customers and grow our brand.

• Shape the voice of a legacy brand as it modernizes and expands into new markets
• Experiment with new marketing channels, tools, and technologies to keep us relevant and competitive
• Turn ideas into action quickly in a nimble, entrepreneurial environment

Your day‑to‑day will blend strategy and execution. One day you may be crafting messaging for a new product launch, the next analyzing campaign performance, brainstorming fresh ways to reach collectors, or collaborating directly with sales to close gaps in the customer journey.

• Develop and execute integrated marketing strategies aligned with business objectives, target markets, and sales goals.
• Own and maintain, using the latest technology, the Osborne brand messaging and positioning across product lines, customer segments, and channels.
• Plan and manage campaigns across digital, email, content, print, events, and coin/trade show programs (will require some travel).
• Support product launches by building go‑to‑market plans, launch materials, sales tools, and customer‑facing communications.
• Create and manage marketing collaterals, including brochures, presentations, product sheets, website content, and promotional materials.
• Partner with the sales and product development teams to improve lead generation, lead nurturing, account support, and channel enablement.
• Manage external agencies, freelancers, printers, and marketing vendors as needed.
• Track campaign performance, marketing KPIs, and return on investment, and provide regular reporting to leadership with specific reference to CSAT and NPS scores.
• Manage the Osborne format and style guide to maintain consistency with HM Precious Metal Group, Germany.

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of progressive marketing experience, preferably in manufacturing, industrial, B2B, B2C, precious and base metals, or related technical product environments.
• Strong background in brand management, campaign development, content creation, and demand generation.
• Excellent written and verbal communication skills, with the ability to simplify technical information for commercial audiences.
• Experience collaborating across sales, operations/manufacturing, and leadership teams.
• Strong project management skills with the ability to manage multiple priorities and deadlines.
• Analytical mindset with experience measuring campaign effectiveness and using data to improve performance (NPS and CSAT scores).
• Proficiency with the latest digital marketing platforms, CRM systems, and web content tools.

• Improves brand clarity and consistency across all customer touchpoints.
• Generates measurable increases in qualified leads, customer engagement, and sales support effectiveness.
• Delivers strong launch execution and timely campaign support for new and existing products.
• Builds marketing processes and reporting that help leadership evaluate performance and prioritize investment.