Go to Market Manager

Description

Responsible for owning the e commerce Go to Market deliverables for designated e commerce projects, third party (3P) platform activity plans, and Division campaigns. Leads end to end Go to Market execution, including coordination of activation, promotional integration, forecast impact, and performance measurement. Demonstrates the company’s core values of respect, honesty, integrity, diversity, inclusion, and safety.

• Develop and execute Go-to-Market support plans for prioritized projects and Division campaigns with cross-functional partners including e-comm, merchandising, operations, digital experience, marketing, and corporate communications.
• Advise Off Platform Third Party Partnership Team and facilitate Go-to-Market collaboration to grow the 3P business.
• Coordinate with Promotional Planner for purpose of establishing and deploying promotional activity for designated initiatives.
• Prioritize Division requests for Go-to-Market support to ensure strategic fit and feasibility.
• Forecast impact from e-comm projects, 3P activity plans, and Division campaigns including new households, retention, and digital engagement.
• Define measurement objectives and support test-and-learn initiatives by coordinating cross-functional measurement plans, analyzing results, and publishing actionable insights.
• Present Go-to-Market plans to executive stakeholders.
• Manage project risk, develop mitigation plans, and escalate decisions and unresolved issues.
• Anticipate customer needs and act as the champion for the customer.
• Recommend evolutions for ways of working to create better outcomes.
• Must be able to perform the essential functions of this position with or without reasonable accommodation.

• 7+ years of advertising, marketing, merchandising, data analytics, and/or loyalty experience
• Bachelor’s degree in marketing, communications, or related field
• Proven demonstration of strong cross functional leadership skills
• Excellent communication and presentation skills to effectively communicate information to partners
• Proven problem solving and superb organizational skills
• Proven demonstration of analyzing performance data and translating insights into actionable activation strategies
• Demonstrated success in managing multiple, competing priorities with high attention to detail

• Master’s degree in marketing, communications, or related field
• Experience growing an ecommerce business