North America Head of Brands Innovation

Company Description

Hyperquake is an independent creative strategy, branding, and experience design marketing agency founded in 1986, with locations in Cincinnati, Salt Lake City, and Brooklyn. We specialize in strategic innovation, branded experiences, and scaling organizations for growth, working with companies ranging from small startups to global enterprises. Hyperquake builds ambitious brands and experiences for those eager to activate a vision.

This role has been created to realize the potential of HP digital print through direct engagement with brand and agencies decision makers to educate, inspire & convert these relationships into growth opportunities for HP. The role requires deep understanding of marketing through insight driven, value-added end to end innovation services which brands will benefit from when they create, design, and print innovative ideas in their products through HP digital print technology.

The candidate will be representing professionally & strategically the very best of HP & PAC Global. The objective is to generate page growth by converting brand and agencies relationships via HP customers (print providers) into open house events, innovation workshops & marketing campaigns that drive growth leveraging key benefits of HP tech such as speed to market, personalization and sustainability. In connection to these activities, we expect this role to also support PAC Global in generating thought leadership and increase the number of HP driven, best-in-class marketing campaigns for their Awards platform.

Primary Job Responsibilities include but are not limited to:

• Lead Generation Activities – 20%
• Represent PAC Global & HP tech in brand focused forums (e.g. PAC Awards, DSCOOP seminars, marketing conferences, agencies events) delivering inspiration and education to brand leaders.
• Effectively position & promote Brands innovation services via strategic partners, such as DSCOOP & D&A.
• Partner with design agencies to strategically scale brands reach enabling them to increase brand projects.
• Brand Conversion Activities – 60%
• Deliver Brands Innovation Services as required by customers, including but not limited to:
  Brands Masterclasses, Brands Open Houses and Innovation Workshops.
• Work with & use HP’s Graphics Experience Centers in Alpharetta and Barcelona to deliver & support brand innovation workshops, print trials and sample production.
• Co‑Create playbook / case studies / proof points for PAC Global, DSCOOP & strategic agencies to leverage.
• Business Development (PSP Support) – 20%
• Co‑Launch/Lead NA Brands Advisory Council leveraging PAC Global + DSCOOP’s platforms to upskill, train and drive marketing thought leadership into HP customers.
• Manage the brands agenda (strategy, growth opportunities, pain points) of key PAC & HP’s customers.
• Educate on Brands Innovation playbook & case studies to leverage & promote the HP Brands Success program as a key growth driver for HP’s customers & their brands clients.

• Be the ‘Go to’ brands expert for HP NA, informing the HP Sales Leader (Paul McCarthy) and of all strategic activities with HP customers.
• Exploit D&A (Sammi Vaughn) as a strategic partner to expand reach into creative communities across NA.
• Strengthen thought leadership platform with Global lead (Jose Gorbea) to keep brands content fresh, relevant and industry leading.
• Support the business purpose of HP’s customers & set‑up agenda for NA’s Brands Council (quarterly).
• Involvement in cross agency and client workshops, helping to deliver creative campaigns accordingly.

• Use of strategic creative thinking, problem solving, teamwork, leadership, concept & idea generation, presenting, team building & creative project management.
• Empower and educate brands on the creation of brand specific HP digital print ideas and concepts to be generated for prospective campaigns, with an ability to articulate and bring them to life verbally and visually.
• Generated ideas should be relevant in a way that positively connects brands with HP digital technology.

• Deliver 30…