Integrated Marketing ManagerCategoryCorporate Functions & RiskJob IdPosting Anticipated

Marketing Strategy Leader

Develops and leads the marketing strategy for a specified area to deliver customer-centric, multi-channel marketing programs to maximize customer growth, retention and engagement. Identifies and communicates key performance indicators to ensure marketing strategies are yielding positive return on investment as well as to modify and optimize strategies as necessary. Manages professional employees and/or supervisors of complex support, production marketing team(s). Uses segment specific marketing strategies and media to launch marketing programs and/or products in collaboration with agencies, product, sales and technical teams.

Successfully negotiates contracts and activates vendor relationships for the benefit of the Company and our brand. Adapts departmental plans and priorities to address agility, resource and operational challenges. Provides marketing support for alternative marketing channels such as trade shows, seminars, industry sponsor ships, etc. Collaborates with internal partners to ensure that all marketing programs are in accordance with all laws, regulations and bank policies.

As a member of Brand Marketing, this role is a critical contributor and driver of integrated marketing campaigns. It serves as the glue between paid media,  and advertising, guiding multi-channel media investments, partnering with numerous stakeholder groups across marketing, PR/comms, social media, owned digital and retail channels editorial planning, content development, compliance and performance to execute multi-channel campaigns.

• Integrated Communications Strategy Development:
  Create comprehensive campaigns that drive brand awareness and product consideration. Ensure unifying narrative and clear channel roles across advertising, social and owned channels and partner to orchestrate campaign development and approvals

• Campaign performance and learning:
  Develop and implement annual brand learning agendas and coordinate implementation and reporting with media, content, marketing analytics and agency partners

• Cross-Functional Leadership:
  Collaborate with internal teams and external agencies to ensure consistent, customer-first, effective media and message tactics across brand paid and owned channels. Ensure alignment of audience, message, and channel in the right context to achieve goals.

• Media Strategy & Implementation:
  Develop and execute comprehensive paid media strategies, including video, content sponsor ships, paid search (SEM), paid social, audio, and programmatic display campaigns.

• Media and Content Partner Strategy and Execution:
  Identify, cultivate, negotiate and manage high-value paid media partnerships, (e.g., Disney/ESPN, NFL partners, Meta, Tik Tok, You Tube) to secure optimal rates and innovative ideas

• Campaign Execution:
  Partner with media, digital, social and advertising managers in execution and QA of integrated campaigns

• Campaign optimization:
  Be the advocate for platform best practices, industry trends and prior U.S. Bank tactical performance to ensure delivery of strong performing work and consistent optimization

Preferred Skills/Experience

• Paid media planning, content sponsorship coordination and sports marketing experience (e.g., broadcast/media and league partners) preferred

• Experience developing full-funnel media plans and investment frameworks that align audience, message, channel, and business objectives across brand and performance media

• Experience integrating first-party data, platform insights, and analytics outputs into media investment decisions and learning agendas

• Strong understanding of measurement frameworks (brand lift, attention metrics, conversion attribution, incrementality testing) to guide media investment decisions

• Capable of managing multiple campaigns simultaneously, including deliverables

• Strong analytical skills, including ability to analyze campaign performance and make data-driven recommendations

• Demonstrates flexibility and agility in responding to evolving market trends or customer needs

Basic Qualifications

• Bachelor's degree, or equivalent work experience

• Eight or more years of related experience in marketing and marketing strategy with proven…