Product Marketing Manager

Product Marketing Manager

Cincinnati, OH
• Marketing

Job Type: Full-time

Vector Solutions is the leader in helping organizations reduce risk, maintain compliance, and improve workforce readiness. Vector’s SaaS solutions focus on safety management, training and learning management, continuing education (CE), compliance, and more. Our mission is to empower everyday heroes in the commercial, public, and educational sectors to make safer, smarter, and better decisions.

Vector Solutions is seeking a Product Marketing Manager for our Commercial sector, which serves 2,000+ organizations today. Our integrated software, training, and safety solutions help organizations improve workforce readiness, streamline compliance, reduce administrative burden, and create safer, more productive operations. Our solutions are widely recognized, with over 31 million users annually. Some of the world’s leading industrial companies and architecture and engineering firms use our solutions such as Dupont, Dow, PG&E, Goodyear, and AECOM.

The Product Marketing Manager is responsible for the Architecture, Engineering, and Construction and Energy industries' go-to-market strategy, messaging/positioning, influencing and shaping the course roadmap strategy, product and course launch planning and execution, and developing marketing content to drive sales and support retention. This is a role that sits at the intersection of Sector, Sales, Product, Knowledge and Accreditations, Demand Generation, and Customer Success, and is critical to driving our future growth.

• Define go-to-market strategy for assigned industries within the Commercial business unit. Own ideal customer profiles (ICPs), positioning, value propositions, buyer personas, and messaging that clearly communicate customer outcomes and competitive differentiation. Identify opportunities to improve customer penetration, cross-sell adoption, and portfolio growth.
• Develop and maintain expertise in assigned industries, including licensing, continuing education, accreditation, and compliance requirements. Serve as a subject matter resource for internal teams and develop supporting sales enablement materials, including battle cards, collateral, and digital assets.
• Own the strategic planning, prioritization, and scoping of learning experiences and continuing education roadmap in AEC and Energy. Leverage customer insights, market trends, regulatory requirements, competitive intelligence, and business priorities to guide roadmap investment decisions and maximize customer and commercial impact.
• Create, execute, and manage launch plans for course releases, customer communications, marketing collateral, and sales enablement materials.
• Collaborate and produce campaign and digital messaging and content marketing assets to support demand generation.
• Interview customers and develop case studies.
• Own creation and updates to collateral and documentation used in the sales process (e.g. pitch decks, product brochures, etc.). Continuously refine and iterate based on customer and internal feedback.
• Conduct customer research, win-loss interviews, and customer conversations to uncover market opportunities, validate messaging, and inform go-to-market strategy, roadmap prioritization, and portfolio investments. Support website and event marketing teams on leveraging industry outcome-focused messaging so we are positioned consistently across digital, event, and customer-facing marketing resources.
• Other duties as assigned.

• Bachelor’s degree in business, marketing, or related field
• 3+ years work experience
• 2+ years of experience in product marketing at a SaaS B2B company
• Ability to understand customer needs, pain points, and desires and translate that into winning marketing strategies
• Ability to create compelling presentations and long-form marketing content to be used in marketing campaigns
• Ability to manage multiple priorities concurrently
• Consistent track record of excellence and driving change to lead to sales growth
• Be a resource to customer-facing teams with an entrepreneurial spirit that enables someone to roll up their sleeves and drive results
• Proven experience driving changes that…