Marketing Analyst

Overview

The Marketing Analyst plays an important role in helping make thoughtful, data-informed marketing decisions. This individual brings together marketing insight, member understanding, and performance analysis to create reporting, uncover opportunities, and guide strategies that support growth, strengthen engagement, and improve results.

• Support GECU’s organizational and marketing priorities by ensuring analytics, reporting, and insights are aligned to strategic goals and business needs.
• Partner with internal stakeholders to gather and clarify business requirements, define success measures, and bridge business intent with technical execution validating the data supports and delivers on the objective.
• Collaborate with business analytics partners and contribute to centralized reporting resources that can be shared, improved, and scaled across the organization.
• Analyze marketing, member, and performance data to uncover actionable insights that strengthen strategy, campaign optimization, and growth.
• Develop thoughtful, data-informed recommendations that help solve marketing and business challenges and support sound decision‑making.
• Evaluate campaign performance through testing, targeting, and ongoing analysis to identify opportunities for optimization and measurable return on investment.
• Analyze member behavior, segmentation, and product usage to support persona development, life‑stage marketing, and personalized strategies that improve acquisition and retention.
• Turn complex data into clear, compelling stories that highlight campaign impact, member behavior, and business opportunities for a range of audiences.
• Apply data storytelling to connect insight with action and help shape marketing strategies that support overall business objectives.
• Help establish benchmarks, standardized metrics, and scalable reporting practices that strengthen performance measurement and continuous improvement.
• Develop, manage, and deliver accurate, consistent, and scalable reporting, dashboards, and visualizations that track key performance indicators and communicate marketing and product performance.
• Maintain standardized business rules and data definitions that promote consistency, clarity, and trust in reporting across the Communications function.
• Work closely with cross‑functional partners to preserve data integrity, improve reporting quality, and expand access to shared insights and analytical resources.
• Provide ad hoc analysis, presentations, and special project support with a focus on accuracy, relevance, and clarity.
• Serve as a proactive, self‑directed team member who contributes positively both independently and in collaboration with others.
• Ensure work and supporting materials comply with applicable regulations, internal policies, and established standards.
• Perform other duties as assigned in support of team and organizational priorities.

• High School diploma or GED required;
  Bachelor’s degree in Marketing, Analytics, Statistics, Communications, or a related field.
• 3–5 years of experience in marketing analytics, business intelligence, data analysis, or a related field. Additional coursework or certifications in marketing analytics, business intelligence, or data visualization are a plus.

• Strong knowledge of marketing principles, campaign measurement, segmentation, targeting, and member/customer behavior analysis; familiarity with persona development, lifecycle marketing, and campaign testing is preferred.
• Strong analytical, problem‑solving, and business‑requirements gathering skills, with the ability to connect business needs into actionable recommendations.
• Ability to evaluate campaign and business performance through testing, trend analysis, ROI assessment, and strategic performance frameworks.
• Ability to translate data into clear, compelling narratives and presentations for a variety of audiences, including leaders, non‑technical stakeholders, and cross‑functional partners.
• Knowledge of data governance, standardized business rules, metric definitions, data integrity, and shared reporting environments, along with strong collaboration,…