Manager, Omnichannel Activation, Kroger

Job Description

We are looking for a Kroger Omnichannel Activation Manager to drive conversion across in‑store and online for our brands such as OREO, Ritz, and Sour Patch Kids. The role partners deeply with the Kroger Customer Business Teams and internal MDLZ leaders to accelerate our digital commerce flywheel, optimize assortment, availability, and content, and manage retail media execution.

• Develop and execute Omnichannel business plans in partnership with our Customer Business Teams and HQ category planning teams. Ensure eCommerce best practices around assortment, content, search & activation are incorporated into customer plans. Assess key flywheel opportunities; develop and drive projects to address opportunities; record learnings and best practices to share across the MDLZ organization. Partner across Kroger and the MDLZ organization to remove barriers for growth.

• Drive omnichannel activations for MDLZ brands at Kroger in partnership with the CBT and headquarters brand teams. Develop and build strategies for best‑in‑class conversion to propel our Kroger business in achieving aggressive growth goals. Responsible for brief development, brainstorms, idea sell‑in and execution. Manage agencies, partnerships and cross‑functional stakeholders as necessary to ensure program success.

• Partner with our retailers to improve their digital commerce and activation capabilities and roadmap
  . This includes capability assessments and transparent conversations with the retailers around how they compare in the marketplace and how we can work together to achieve best‑in‑class.

• Market share – total, in‑store and online
• Revenue and volume growth
• Delivery of impactful omnichannel marketing activations at Kroger

External

• Kroger merchants, Kroger Precision Marketing
• External Media Agencies & Data Vendors
• Peer Network

Internal

• Kroger Vice President, Customer Vice Presidents (CVP), Sales Planner, and key cross‑functional business leads
• Insights & Analytics teams across the organization
• Media & Retail Media Strategy organization
• Category marketing teams
• Omnichannel Marketing & Activation Team across customers

Up to 25%

• Shopper, trade or brand marketing experience preferred
• Bachelor’s Degree required
• 5+ years of experience
• Digital commerce and retail media experience a plus
• Experience with 8451, Stratum and Market 6 a plus
• Comfortable managing with ambiguity and working in a role where the scope will change over time based on business needs
• Knows how to get things done both through formal channels and informal network
• Understands Mondelez culture and cultures of external retail organizations / customers
• Establishes partnerships with key internal support functions and stakeholders
• Instills trust and credibility with customers to influence strategies and tactics
• Understands origin and reasoning behind best practices; shares best practices across team
• Competent presenting to internal and external leaders, can be trusted during challenging questioning
• Experience driving success with a cross‑functional team
• Strong, proactive communication skills
• Customer focus, management planning
• Capability/background in analytics and insights
• Connection to external industry resources

The base salary range for this position is $122,000 to $167,750, depending on experience, skills, education and location. The position is eligible for a highly competitive bonus program with potential for over‑achievement based on performance and company results. Benefits include health insurance, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education related programs, paid holidays and vacation time.

Many benefits have eligibility requirements and are subsidized or fully paid for by the company. No relocation support is available.

Mondelez Global LLC is an Equal Opportunity Employer/Protected Veterans/Persons with Disabilities. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact  for assistance.

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