Manager, Communications & Marketing, Hoxworth Blood Center

Job Overview

The Hoxworth Blood Center is seeking a full-time (100% FTE) Manager, Communications & Marketing. The incumbent will lead the development and execution of integrated marketing strategies that drive growth, expand market presence, and strengthen the Hoxworth Blood Center brand. This role partners closely with operational and executive leadership to align marketing initiatives with organizational priorities and advance strategic objectives.

Saving lives is no easy task, but at Hoxworth Blood Center, it's what we do every day and we're looking for positive, professional individuals to join our team and help advance our lifesaving mission. If you're a detail-oriented individual with marketing management experience, and a passion for making a difference in the lives of others, then we invite you to apply for a position at Hoxworth Blood Center.

• Lead and develop the marketing team to execute high-impact initiatives that drive organizational growth while ensuring the consistent delivery of core marketing and promotional programs.
• Develop and implement strategic marketing plans that increase donor engagement, volume, and revenue across existing operations.
• Support organizational growth and expansion efforts through market analysis, strategic planning, and targeted marketing initiatives.
• Plan, manage, and optimize integrated multi-channel marketing campaigns across digital, social media, email, community outreach, and other relevant platforms.
• Establish, monitor, and report on key performance indicators (KPIs), including ROI, conversion rates, engagement metrics, and donor acquisition outcomes, utilizing cross-functional attribution models.
• Ensure consistent brand positioning, messaging, and visual identity across all marketing channels and touchpoints.
• Partner with Operations, Laboratory, and Finance teams to align marketing strategies with organizational capacity, business objectives, and growth priorities.
• Oversee digital marketing platforms and tools, including website management, SEO/SEM strategies, marketing automation, and CRM systems.
• Manage relationships with external agencies, vendors, and strategic partners to support marketing objectives and maximize performance.
• Serve as a key stakeholder in contract review, negotiation, and vendor selection processes.
• Develop, manage, and oversee departmental budgets, capital requests, and resource allocation to support strategic marketing initiatives.
• Provide direct and/or indirect supervision to exempt and non-exempt staff (i.e., hiring/firing, performance evaluations, disciplinary action, approve time off, etc.).
• Perform related duties based on departmental need. This job description can be changed at any time.

Bachelor's Degree in a related field. Nine (9) years of relevant work experience and/or other specialized training can be used in lieu of education requirement.

Five (5) Years Of Relevant Experience.

• Strong analytical, written, and verbal communication skills.
• Experience developing and managing campaigns across multiple channels.
• Experience in healthcare or other regulated environments.
• Experience supporting multi-site or geographically dispersed operations.
• Proficiency with CRM platforms and marketing automation tools.

• Office environment/no specific unusual physical or environmental demands.

• Salary Information:
  Not specified.
• Comprehensive Tuition Remission: UC provides tuition remission for you and your eligible dependents, covering tuition costs for nearly all undergraduate and graduate programs offered by the university.
• Robust Retirement Plans:
  As a UC employee, you won’t contribute to Social Security (except Medicare). Instead, you’ll choose between state pension plans (OPERS, STRS) or an Alternative Retirement Plan (ARP), with UC contributing 14–18% of your salary based on position.
• Real Work-Life Balance: UC prioritizes work-life balance with a generous time‑off policy, including vacation and sick time, 11 paid holidays and additional end‑of‑year paid time off (Winter Season Days), and 6 weeks of paid parental leave for new parents.
• Additional Benefits Include:
  Competitive salary based on experience;
  Comprehensive health coverage (medical, dental, vision, prescription);
  Flexible spending accounts & wellness programs;
  Professional development & mentorship opportunities.

Equal Opportunity Employer. Building a workplace where all qualified applicants will receive consideration for employment, including individuals with disabilities and protected veterans.

UC is an E‑Verify employer.

REQ: 102818