Senior Strategist – Digital Shelf Content

Senior Strategist – Digital Shelf Content

Job Category: Design

Requisition Number: SENIO
007435

• Full-Time
• Hybrid

Hybrid role out of Chicago, NY, or Cincinnati

Marks, part of the Propelis Group, is a consumer experience agency creating engaging moments across the entire brand spectrum—from brand design and packaging, to content and consumer connections. We are a collaborative global network of 1,900+ team members across 25+ studios and 20+ countries, partnering with some of the world’s most recognized brands to solve complex business challenges through design, strategy, and craft.

Leads e-commerce content strategy for digital shelf environments, translating brand, consumer, and search insights into high-performing product content across retailer platforms.

• Develop digital shelf content strategies aligned to business goals
• Craft SEO-informed frameworks across PDP copy, ATF imagery, and BTF content
• Translate client briefs into actionable strategies across Amazon, Walmart, Target, Kroger and others
• Integrate keyword and search data into natural, human-first content
• Apply retailer content guidelines and constraints
• Lead insight-to-creative translation

• Make data-backed recommendations to improve performance
• Analyze content effectiveness and refine messaging
• Partner with Search teams to improve discoverability
• Continuously evolve strategies based on platform changes
• Collaborate with Search, Creative, and Client teams
• Present strategies and insights clearly to stakeholders

• Stay current on retailer AI tools (e.g., Rufus, Sparky)
• Track content trends and evolving requirements
• Contribute to thought leadership

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $80,000 USD - $90,000 USD annually. Ultimately, in determining pay, we will consider the successful candidate’s location, experience, and other job-related factors. Group benefits currently include a selection of health care plans with prescription drug coverage, dental plan, vision plan, basic and supplemental life insurance, a flexible spending account for medical and dependent care expenses or a health savings account based on plan selection, short/long term disability and 401(k) Savings Plan.

(Qualifications not listed in the source.)

We are proud to be an equal opportunity workplace. All employment is decided on the basis of qualifications, merit, and business need. We offer equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, age, disability or any other characteristic protected by federal, state or local law. Equal Opportunity Employer Minorities/Women/Veterans/Disabled.

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