Manager, Omnichannel Activation, Kroger

Job Description

Are you ready to join a team of innovators, creative thinkers, and brand and digital conversion gurus? The MDLZ US Omnichannel Marketing and Activation team is driving conversion across in-store and online on all of our great brands including OREO, Ritz and Sour Patch Kids. We’re leveraging best-in-class resources and top-tier customer relationships to bring our iconic brands into millions of consumers’ homes every day.

It’s an exciting place to be – join the team that’s helping to build the future of FMCG conversion!

• Develop and execute Omnichannel business plans in partnership with our Customer Business Teams and HQ category planning teams. This includes ensuring our eCommerce best practices around assortment, content, search & activation are incorporated into customer plans. Assess key flywheel opportunities, develop and drive projects to address opportunities, record learnings and best practices to be shared across the MDLZ organization. Partner across Kroger and the MDLZ organization to remove barriers for growth.
• Drive omnichannel activations for MDLZ brands at Kroger in partnership with the CBT and headquarters brand teams. Develop and build strategies for best-in-class conversion to propel our Kroger business in achieving our aggressive growth goals. Responsible for brief development, brainstorms, idea sell-in and execution. Manage agencies, partnerships and cross functional stakeholder as necessary to ensure program success.
• Partner with our retailers to improve their digital commerce and activation capabilities and roadmap. This includes capability assessments and transparent conversations with the retailers around how they compare in the marketplace and how we can work together to achieve best in class.

• Market share – total, in-store and online
• Revenue and volume growth
• Delivery of impactful omnichannel marketing activations at Kroger

External

• Kroger merchants, Kroger Precision Marketing
• External Media Agencies & Data Vendors
• Peer Network

Internal

• Kroger Vice President, Customer Vice Presidents (CVP), Sales Planner, and key cross functional business leads
• Insights & Analytics teams across the organization
• Media & Retail Media Strategy organization
• Category marketing teams
• Omnichannel Marketing & Activation Team across customers

Up to 25%

• Shopper, trade or brand marketing experience preferred
• Bachelor’s Degree required
• 5+ years of experience
• Digital commerce and retail media experience a plus
• Experience with 8451, Stratum and Market 6 a plus
• Comfortable managing with ambiguity and working in a role where the scope will change over time based on business needs
• Knows how to get things done both through formal channels and informal network
• Understands Mondelez culture and cultures of external retail organizations / customers
• Establishes partnerships with key internal support functions and stakeholders
• Instills trust and credibility with customers to influence strategies and tactics
• Understands origin and reasoning behind best practices; shares best practices across team
• Competent presenting to internal and external leaders, can be trusted during challenging questioning
• Experience driving success with a cross functional team
• Strong, proactive communication skills
• Customer focus, management planning
• Capability/background in analytics and insights
• Connection to external industry resources

The base salary range for this position is $122,000 to $167,750; the exact salary depends on several factors such as experience, skills, education and location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for over achievement based on performance and company results. In addition, Mondelez International offers the following benefits: health insurance, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education related programs, paid holidays and vacation time.

Some of these benefits have eligibility requirements. Many of these benefits are subsidized or fully paid for by the company.

No Relocation…