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Loyalty & Engagement Marketing Manager
Job in
Cincinnati, Hamilton County, Ohio, 45208, USA
Listed on 2026-07-11
Listing for:
Jobtailor
Full Time
position Listed on 2026-07-11
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, CRM System, Marketing Communications
Job Description & How to Apply Below
Responsibilities
- Support the development of loyalty programs to encourage deeper customer relationships
- Develop and manage various sweepstakes campaigns
- Build and deploy targeted, personalized campaigns across email, mobile, online banking, and other owned channels
- Support key lifecycle initiatives including onboarding, activation, cross-sell, and retention
- Develop test-and-learn plans to optimize engagement (messaging, timing, offers, channel mix)
- Analyze customer behavior, segmentation, and lifecycle trends to identify opportunities
- Translate data into actionable recommendations to improve engagement and retention
- Work closely with Cross-Functional teams to integrate loyalty into the broader customer experience
- Align loyalty initiatives with acquisition, onboarding, and engagement strategies
- Support cross-functional business partners on business case development for both loyalty & engagement campaigns
- Identify friction points in the customer journey and recommend improvements
- Champion a customer-first mindset, ensuring loyalty and engagement programs deliver meaningful value
- Bachelor’s degree in Marketing, Business, or related field
- 7+ years of experience in loyalty marketing, CRM, lifecycle marketing, or customer engagement
- Ability to translate complex insights into clear, actionable recommendations
- Experience with loyalty program platforms or rewards ecosystems
- Excellent project management and organizational skills
- Familiarity with regulatory considerations in financial services (compliance, consent, communication guidelines) as they relate to lifecycle marketing
- Strong understanding of personalization, segmentation, and customer lifecycle marketing (onboarding, activation, engagement, retention) with experience building end-to-end journeys
- Creative thinker with a test-and-learn mindset, including A/B testing across subject lines, offers, cadence, channel mix, etc.
- Ability to connect lifecycle strategies to core banking behaviors (account funding, debit usage, digital adoption, alerts enrollment)
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