Manager, Communications & Marketing, Hoxworth Blood Center

Current UC employees must apply internally via Success Factors.

Hoxworth Blood Center (HBC) is a university-owned regional blood center that serves more than 30 hospitals across 18 counties in Southwestern Ohio, Northern Kentucky, and southeastern Indiana. It collects over 100,000 units of blood annually and plays a vital role in saving lives. HBC seeks a full-time Manager, Communications & Marketing to lead and grow its marketing organization and strengthen the Hoxworth brand.

• Lead and develop the marketing team to execute high‑impact initiatives that drive organizational growth while ensuring consistent delivery of core marketing and promotional programs.
• Develop and implement strategic marketing plans that increase donor engagement, volume, and revenue across existing operations.
• Support organizational growth and expansion efforts through market analysis, strategic planning, and targeted marketing initiatives.
• Plan, manage, and optimize integrated multi‑channel marketing campaigns across digital, social media, email, community outreach, and other relevant platforms.
• Establish, monitor, and report on key performance indicators (KPIs), including ROI, conversion rates, engagement metrics, and donor acquisition outcomes, using cross‑functional attribution models.
• Ensure consistent brand positioning, messaging, and visual identity across all marketing channels and touchpoints.
• Partner with Operations, Laboratory, and Finance teams to align marketing strategies with organizational capacity, business objectives, and growth priorities.
• Oversee digital marketing platforms and tools, including website management, SEO/SEM strategies, marketing automation, and CRM systems.
• Manage relationships with external agencies, vendors, and strategic partners to support marketing objectives and maximize performance.
• Serve as a key stakeholder in contract review, negotiation, and vendor selection processes.
• Develop, manage, and oversee departmental budgets, capital requests, and resource allocation to support strategic marketing initiatives.
• Provide direct or indirect supervision to exempt and non‑exempt staff, including hiring, performance evaluations, disciplinary actions, and time‑off approvals.
• Perform related duties based on departmental need; the job description may change at any time.

Bachelor's Degree in a related field. Nine (9) years of relevant work experience and/or other specialized training may be used in lieu of the education requirement.

Five (5) years of relevant experience in marketing or a related discipline.

• Strong analytical, written, and verbal communication skills.
• Experience developing and managing campaigns across multiple channels.
• Experience in healthcare or other regulated environments.
• Experience supporting multi‑site or geographically dispersed operations.
• Proficiency with CRM platforms and marketing automation tools.

Office environment with no specific unusual physical or environmental demands.

UC offers an exceptional benefits package designed to support your well‑being, financial security, and work‑life balance. Eligibility may vary by position and full‑time equivalent status.

• Comprehensive Tuition Remission for you and eligible dependents.
• Robust Retirement Plans: state pension plans (OPERS, STRS) or an Alternative Retirement Plan with UC contributing 14–18% of your salary.
• Generous work‑life balance: vacation and sick time; 11 paid holidays; additional end‑of‑year paid time off; 6 weeks of paid parental leave.
• Competitive salary based on experience.
• Comprehensive health coverage (medical, dental, vision, prescription).
• Flexible spending accounts & wellness programs.
• Professional development & mentorship opportunities.

UC is an E‑Verify employer. If hired, you will be required to provide satisfactory proof of employment eligibility through the I‑9 verification process.

Equal Opportunity Employer. Building a workplace where all qualified applicants will receive consideration for employment, including Individuals with Disabilities and Protected Veterans.