Manager, Marketing Automation

Paychex is reimagining how businesses manage their workforce by bringing payroll, HR, benefits, and advisory services together into a single connected HCM platform. As Paychex and Paycor come together, we are combining innovative technology, data‑driven insights, AI, and human expertise to help organizations work smarter, support their people, and achieve better business outcomes. This is an exciting time to join our team as we continue to invest in innovation, simplify client experiences, and shape the future of work.

Leads the strategy, architecture, and execution of marketing automation, technology, and data systems that power customer engagement across the marketing organization. Owns the evolution of the marketing automation platforms, AI‑driven solutions, and system integrations, enabling scalable, efficient, and personalized customer experiences. Partners cross‑functionally with Marketing, Sales/Revenue Operations, IT, DAAI, and Analytics teams to design and operationalize end‑to‑end marketing processes, ensuring data integrity, system reliability, and continuous innovation.

Leads a team of technical marketing professionals responsible for automation, campaign enablement, and platform development while shaping the future direction of marketing operations.

• Own and oversee the execution and evolution of marketing automation programs within Marketo, ensuring alignment with business objectives and scalable support for campaigns, service communications, and demand generation initiatives.
• Provide governance and direction for all inbound marketing processes, including lead capture, validation, scoring, routing, and lifecycle management, ensuring accuracy, consistency, and alignment with Sales.
• Lead the design and continuous optimization of marketing programs and frameworks (including nurture strategies, webinars, newsletters, and multi‑touch campaigns) to ensure high‑quality execution, performance, and measurable outcomes.
• Direct and guide team members responsible for campaign execution, program management, and operational delivery, establishing standards for QA, program structure, documentation and ongoing process improvement.
• Drive adoption of AI‑enabled marketing solutions and automation frameworks. Partner with enterprise AI teams to align on standards and architecture. Identify and scale automation opportunities across workflows, reporting and beyond.
• Design and govern lead lifecycle, scoring, and routing models, enabling multi‑touch, omnichannel customer journeys and ensuring alignment between marketing, sales and service communications.
• Establish governance models for lead flow, campaign execution and data inputs; develop intake processes and prioritization frameworks; ensure system reliability, QA standards and incident response processes.
• Enable marketing teams to efficiently execute campaigns through scalable systems, developing reusable templates and automation patterns, and improving speed and quality of deployment.
• Lead and develop a team of marketing automation and technical professionals, evolving team capabilities toward engineering, data, and AI skillsets. Recruit, select, hire and evaluate performance of employees, and coach and develop staff for personal and corporate advancement.

• Bachelor’s Degree in Computer Science, Data, or related field (or equivalent experience).
• MBA – Preferred.
• 7+ years in marketing automation, marketing technology, or operations.
• 2+ years in marketing automation platforms (Marketo, Salesforce, etc.).
• 2+ years in practical AI applications for business.
• 2+ years in data integration, APIs, and data platforms.
• 2+ years in leading cross‑functional initiatives and technical teams.
• 2+ years in evaluating and managing marketing technology vendors.

In the spirit of pay transparency, we are excited to share that the starting base pay range for this position is $87,627.27 - $ annually. Please keep in mind that this range is the base pay only and does not consider other components that make up the total rewards package for the position. If you are hired at Paychex, your overall compensation will be determined based on factors…