Content Strategy Director

Position: Content House Strategy Director
Job Location

CINCINNATI GENERAL OFFICES
Job Description

The Role

Content House (COHO) is seeking a Strategy Director to serve as the intellectual engine behind how P&G's Beauty and Personal Care brands show up in the world. This is about translating market complexity into crystal-clear creative direction and transforming business challenges into breakthrough advertising opportunities.

You'll be the strategic partner brands turn to when they need to understand their consumers more deeply, differentiate in crowded markets, or navigate pivotal brand decisions. You need the analytical rigor to diagnose business problems, the cultural fluency to uncover human truths, and the communication skills to inspire creative teams and command C-suite boardrooms.

This is a leadership role where you'll guide cross-functional teams through the strategic planning process-from initial discovery and research through campaign development and performance analysis. You'll develop positioning strategies, write creative briefs that unlock exceptional work, and present recommendations to senior executives with authority and conviction.

You'll lead strategic planning for a portfolio of key brands including Secret, Olay Body, Native, Gillette Deodorant, and Ivory-serving as the bridge between data-driven insights and culturally resonant creative work that moves both metrics and hearts.

Three Core Pillars of Responsibility

1. Strategic Leadership & Brand Partnership

Lead strategic planning for a portfolio of key Personal Care brands, serving as the primary strategic partner to brand teams and internal creative leads

Diagnose business challenges, uncover consumer insights, identify market opportunities, and develop comprehensive strategic recommendations that inform multi-channel advertising campaigns

Develop positioning strategies and messaging frameworks that differentiate brands in competitive landscapes

Translate strategic foundations into inspiring creative briefs that give creative teams both clear direction and expansive creative freedom

Monitor campaign performance and conduct post-launch analysis to measure effectiveness against objectives

Use learnings to optimize ongoing campaigns and inform future strategic approaches, creating a continuous improvement feedback loop

2. Executive Communication & Strategic Storytelling

Present strategic recommendations to senior client stakeholders and C-suite executives with authority and persuasiveness

Build consensus around strategic direction, defend recommendations with evidence and conviction, and navigate challenging conversations with diplomacy and confidence

Distill complex strategies into clear, compelling narratives that inspire action and unlock budgets

Write creative briefs that inspire the agency's best work-providing strategic clarity while leaving room for creative exploration

Champion strategies internally and externally, ensuring buy-in at all levels of the organization

Represent strategic thinking in cross-functional meetings with creative, production, and media teams

3. Strategic Innovation & Team Development

Stay ahead of industry trends, consumer behavior shifts, competitive movements, technological innovations, and cultural currents that impact brands

Translate emerging trends into strategic opportunities and proactively bring new thinking to brand relationships

Leverage AI to sift through data, trends, and reports-synthesizing information into actionable insights

Conduct training sessions and provide mentorship to junior strategists and planners

Foster a culture of intellectual rigor, curiosity, and strategic excellence within the team

Build strategic frameworks and tools that can scale across COHO's brand portfolio

The Candidate Profile

The Strategic Visionary :
You believe great strategy is the foundation of great creativity. You're energized by solving complex business problems through the power of ideas and turning challenges into breakthrough opportunities.

Analytical & Intuitive :
You're equally comfortable analyzing spreadsheets and dissecting cultural trends. You can identify patterns in complex data and uncover human truths that inspire creative work.

Executive Presence :
You…