Sales and Marketing Manager

Job Description

Sales and Marketing Manager

Orchard Digital Marketing is an independent, full-service digital marketing agency focused on growth optimization for clients in complex categories. Our expertise spans solutions architecture that connects data with technology to achieve business goals; designs experiences to enhance websites and digital entry points; and integrates communications to drive results across the customer journey. We are outcome-obsessed, human at our core, and committed to raising the bar on how we show up for clients and each other.

We are looking for a Sales and Marketing Manager to help us expand our presence, strengthen our business development efforts, and generate new opportunities for growth. This is a highly visible role that works closely with Orchard’s leadership team and provides the opportunity to influence how we position our agency, engage prospective clients, and bring our expertise and success stories to market.

The Sales and Marketing Manager will serve as a key connector between Orchard’s sales, marketing, and business development efforts. This individual will help identify and research prospective clients, coordinate outreach, manage lead and pipeline activity, develop marketing content, support public relations and events, and track performance against Orchard’s goals.

The ideal candidate is equally comfortable organizing sales initiatives, managing marketing programs, creating compelling communications, and coordinating thought leadership efforts. This role is well suited for someone who enjoys wearing multiple hats, takes ownership of their work, and is excited to help a growing agency build relationships and generate new business.

Compensation for this position will include a base salary plus commission for qualified prospects the Sales and Marketing Manager identifies, nurtures, or helps Orchard secure as clients.

• Work closely with Orchard’s leadership team to identify priority industries, organizations, and prospective clients.
• Research prospective organizations, key decision-makers, business needs, industry developments, and potential opportunities.
• Build, organize, and maintain a qualified prospect database.
• Document prospect communications, meetings, follow-up activity, and next steps within Orchard’s CRM and sales tracking systems.
• Coordinate outbound business development efforts, including email campaigns, personalized outreach, introductions, meeting preparation, and follow-up communications.
• Help develop prospecting strategies and outreach plans for priority audiences, industry events, conferences, and business opportunities.
• Support proposal development, presentation preparation, case studies, capabilities materials, and other sales collateral.
• Participate in prospect meetings as appropriate and coordinate follow-up actions.
• Track pipeline activity and provide regular business development updates to leadership.

• Develop and manage Orchard’s marketing and content calendar in collaboration with agency leadership and subject-matter experts.
• Identify opportunities to showcase Orchard’s expertise, client successes, capabilities, people, and point of view.
• Edit, package, publish, and promote thought leadership content, case stories, articles, presentations, and agency news.
• Manage website content updates, article publishing, case study development, and content organization.
• Oversee Orchard’s organic social media presence and coordinate publishing and engagement across relevant platforms.
• Coordinate paid marketing campaigns with Orchard’s internal media, creative, digital, and analytics teams.
• Draft press releases, media announcements, award submissions, agency communications, and promotional materials.
• Support webinars, speaking engagements, conferences, sponsor ships, networking events, and other industry activities.
• Help ensure Orchard’s sales and marketing communications consistently reflect the agency’s positioning, voice, and brand standards.
• Lead Management and Nurture
• Coordinate lead intake, qualification, assignment, and follow-up.
• Develop and manage…