Senior Digital Design Manager, Laundry Care

Position Overview

Laundry Care Senior Digital Design Manager – Cincinnati General Offices

Responsible for shaping digital experiences across the Fabric Enhancers (FE) portfolio of brands (Downy, Unstopables, and Bounce). Works with the Design Director to define brand identity, product architectures, and lead end‑to‑end design across packaging, retail, and digital ecosystems. Collaborates closely with a cross‑functional Performance Marketing team to drive traffic, elevate digital shelf superiority, and optimize conversions.

• FE Digital Design:
  • Define digital shelf and social strategies across FE brand portfolio, ensuring brand consistency while optimizing conversion and scaling repeatable content.
  • Lead and develop engaging, platform‑native content for organic and paid social (Tik Tok and Meta) to drive traffic to digital commerce, build trust, and foster community engagement.
  • Optimize branded content for digital commerce channels (Walmart, Amazon, Target, Sam’s Club) to drive conversation and sales.
  • Facilitate Design Sprints to solve FE’s biggest challenges.
  • Respond to cultural moments, trends, and brand priorities with speed and creativity.
  • Ensure brand voice, visual standards, and quality are maintained across all outputs in collaboration with cross‑functional teams.
  • Manage multiple projects simultaneously, delivering high‑quality work at a fast and reliable pace.
  • Facilitate design reviews and audits of key DCOM customer and social channels and offer recommended optimization and enhancements.
  • Lead the design strategy for monthly social traffic plans, ensuring alignment with each brand’s unique identity.
  • Generate and iterate using AI‑powered tools (e.g. Adobe Firefly, Nano Banana) for ideation and execution.
  • Provide regular updates to stakeholders on project status, resource allocation, and overall progress.
• Bounce Design:
  • Set the strategic design direction for brand identity, visual , and design superiority across all touchpoints.
  • Lead packaging design that reinforces brand identity.
  • Identify opportunities for standout creative ideas that can scale into larger campaigns or repeatable content formats.
  • Own projects from concept to delivery, iterating based on feedback, testing, and performance data.

• Bachelor’s degree in Design, communications, marketing, or a related field.
• Portfolio demonstrating clear design experience (brand expression, digital, strategy, and execution) with solid hands‑on design mastery.
• 5+ years experience in Design and Brand Identity.
• Exceptional strategic design thinking and vision‑setting abilities.
• Experience leading Design Sprints and Design thinking, with demonstrated ability to lead teams in best practices.
• Strong leadership and mentorship skills, capable of guiding and inspiring other creatives.
• Excellent communication skills, both verbal and written, to articulate complex design strategies and provide clear feedback.
• Proficiency in design tools and software relevant to digital design and prototyping (e.g., Adobe Creative Suite).
• Ability to use AI tools and prompt engineering to accelerate ideation, design workflows, and content development.
• Demonstrated learning agility and ability to quickly adopt new technologies, platforms, and creative methods.

Compensation for roles at P&G varies depending on a wide array of non‑discriminatory factors including but not limited to the specific office location, role, degree/credentials, relevant skill set, and level of relevant experience. Total rewards include salary, bonus (if applicable), and benefits.

Procter & Gamble is committed to providing equal opportunities in employment. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Immigration Sponsorship is not available for this role. Procter & Gamble participates in E‑Verify.

Qualified individuals will not be disadvantaged based on being unemployed. P&G is dedicated to meeting the needs of applicants requesting an accommodation/adjustment due to a disability in order to complete the online application process. If you have a disability that affects your ability to complete our online application process, please visit our Disability Accommodation Page.

• Job Schedule:
  
  Full time
• Job Number: R