Category & Shopper Insights Manager - Cincinnati, OH

Job Description

Category & Shopper Insights Manager - Publix & HEB Circana Manager

Location:

Cincinnati, OH (4x/week onsite).

We are looking for an energetic, data‑driven professional to lead shopper insights for our Publix and HEB Circana joint portfolio. The role involves translating shopper behavior into actionable category strategies and presenting findings to both internal and external stakeholders.

• Prioritize and represent shopper needs in all strategic and tactical decision‑making.
• Utilize customer‑specific shopper behavior data and insights to develop and deliver actionable recommendations that drive category and product performance.
• Integrate and analyze multiple data sources, including shopper data, proprietary insights, and POS data, to formulate robust, customer‑specific recommendations.
• Effectively communicate complex data, insights, and shopper behavior findings through compelling, fact‑based narratives to influence customer and internal stakeholders.
• Act as a trusted consultant to the customer, building strong, collaborative partnerships founded on mutual trust and integrity.
• Collaborate effectively with internal teams and external broker partners to execute strategies and achieve shared business objectives.
• Maintain a high level of curiosity to proactively seek out and identify opportunities for improvement, analyze results to determine the root cause of performance, and guide the team with data‑driven insights.
• Leverage Circana expertise to analyze market dynamics and company performance, using these insights to influence category and sales trends.

• Bachelor’s Degree in a related field.
• 5+ years of experience in consumer, shopper insights, shopper behavior, and/or category management.
• Experience working with customer shopper behavior data (e.g., Scintilla, Dunnhumby, Stratum).
• Experience with household panel data (e.g., Numerator, Nielsen Panel).
• Experience working with a syndicated service such as Nielsen or Circana.

• Experience in consumer product goods.
• Strong communication and storytelling skills tied to data and insights.
• Proficiency with Microsoft Office (Excel) and/or Google Suite (Sheets, Slides, Docs).
• Ability to travel up to 25% of the time.

Salary Range: $86,000 – $137,000 USD (location and experience based). The position is salaried and may be eligible for discretionary bonuses and profit‑sharing opportunities.

As a Colgate‑Palmolive employee, you will have access to comprehensive benefits including health, dental, vision, retirement plans, and other company‑wide programs.