Sr. Manager, Integrated Marketing Channel Strategy

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Digital Marketing

Digital Marketing Strategy

People Leader

Cincinnati, Ohio, United States of America, Raritan, New Jersey, United States of America

We are searching for the best talent to join our team as the Sr. Manager, Integrated Marketing Channel Strategy. This role can be based on a hybrid schedule in Cincinnati, OH or Raritan, NJ.

The Sr. Manager, Integrated Marketing Channel Strategy is responsible for translating customer, market, and performance insights into integrated marketing strategies that drive customer engagement and business growth across the Surgery portfolio.

This role serves as the strategic connector between must-win customer priorities, audience strategy, and experience orchestration. Working across Brand Marketing, Customer Experience, Social, Professional Education, Data, Marketing, and Digital teams, this individual defines the planning frameworks, engagement strategies, and optimization approaches that drive cohesive customer experiences across global markets.

The role owns the surgery global channel strategy for web, social, and e-detailing (FSO), defining clear audience priorities, experience elements, capabilities, and content excellence. Responsibilities include the development of customer-centric planning models, audience frameworks, and journey-based engagement strategies, ensuring marketing investments, content priorities, and experience enhancements are aligned to customer needs, business priorities, and measurable outcomes. Through close partnership with Marketing and Digital teams, this individual translates customer and performance insights into actionable recommendations that strengthen engagement, optimize digital experiences, and improve marketing effectiveness across the global ecosystem.

• Translate global customer, market, and competitive insights into integrated marketing planning frameworks that guide business priorities and customer engagement strategies.
• Develop and evolve global audience frameworks, personas, and journey maps to inform content, channel, and experience decisions across the customer ecosystem.
• Own and advance the ’ Experience Orchestration’ Framework, establishing a customer-centric planning model that aligns engagement strategies across brands, channels, and markets.
• Provide strategic guidance on content prioritization and audience engagement opportunities across platforms, channels, and geographic markets.
• Establish global measurement standards, success metrics, and learning agendas in partnership with Analytics to drive data-informed decision making and continuous optimization.
• Translate customer, channel, and performance insights into actionable planning recommendations for Content, Experience, Social, and Brand teams.
• Champion a test, learn, optimize, and scale approach to integrated marketing planning, accelerating innovation and embedding continuous improvement across the organization.

• Partner with Digital Product teams to define experience requirements, roadmap priorities, and enhancement opportunities across Surgery's owned digital experiences.
• Develop a comprehensive view of the customer engagement ecosystem, identifying how owned, paid, earned, and…